Remarketing is a powerful tool for anyone using Google Adwords to drum up more business. It’s often under utilized and today I will be sharing some tips on how you could be doing it better.
1: Dynamic Remarketing For All Verticals:
Dynamic remarketing ads generally have a much higher success rate than static ads. You create a custom feed and upload it (Google has ... Continue Reading →
Remember the age old adage, keep your friends close but, your enemies closer? In the world of digital marketing and search engine optimization, there is no one closer to you in search rankings than your competitors. So why do business’ often overlook this step and jump right to building strategy? There is a wealth of information and competitive advantage that can be ... Continue Reading →
Why should you bother a lot about traffic from Social Media?
Based on Statista data, revealed in March 2015, these are the approximate numbers of active users in different social media networks:
- Facebook – 1,415,000,000
- LinkedIn – 347,000,000
- Google+ – 300,000,000
- Twitter – 288,000,000
Tremendous numbers! Just to compare: The population of USA is something like 300,000,000. And all of these social media users are there, just ... Continue Reading →
It doesn’t seem like it would be all that difficult, to rank for your name in Google or any of the other search engines, but it can be a lot harder than you think. You and your business could pop up—but it might not.
Ranking highly in Google is difficult, even when it’s your own name. You might think your name is pretty special, but ... Continue Reading →
You can grow your blog in two ways:
1. Get more traffic.
2. Do more with the traffic you have.
In my opinion, you should do both even though most people focus on the first option.
Those bloggers don’t realize they’re losing a large chunk of their traffic before it even has a chance to convert.
One of the best ways to see how well you’re ... Continue Reading →
You setup your social media accounts, maybe Facebook, Twitter and Pinterest, but it’s been a few weeks or even years since you’ve touched the accounts. This happens far too often with small businesses. The problem is that even when stores implement decent social strategies it’s tough to improve sales, or at least track whether sales are occurring through social media.
Around 85 percent of social/ecommerce orders come from Facebook.
What does this say? Well, to start, this is talking about the percentage ... Continue Reading →
If you work in the search engine optimization sector, you’ve probably heard too many times that ‘link-building is dead’. Well, yes and no.
Yes, because links alone won’t get you far these days. Search engines are constantly updating their algorithm; weeding out unnatural links or penalizing sites with spammy content. In fact, Google’s recent Phantom Update affected both small and large websites as it ... Continue Reading →
When you’re trying to reach a particular audience, your success depends on how thoroughly you’re able to target them.
It also depends on your market positioning and segmentation, but to achieve both of those you need, first and foremost, to know who your ideal buyer is – and how to reach him (or her).
These 6 steps will give you a clear ... Continue Reading →
Digital marketing is having a moment — and it’s a mobile one. For months, digital marketers have been readying their sites for mobile traffic page by page and #Mobilegeddon has come to define the current zeitgeist. According to SMX Speaker and WordStream Content Marketing Specialist Margot da Cunha, this has been a long time coming.
“Everyone’s been preaching the importance of having a ... Continue Reading →
Online advertisers, logged off organizations, mentors, and creators are listening to all the more habitually about the need to guarantee that you have a mobile-friendly site plan. Basically, this implies that your site should naturally and powerfully conform to whichever gadget is being utilized to view the site, whether this is a cell phone, a tablet, or a desktop PC. Alterably conforming implies ... Continue Reading →