Why Affiliate Marketing is Better Than Google AdSense

online businessThere are several ways of monetizing a website. But Google AdSense and affiliate marketing enjoy the most popular status. Lets pick the better option.

What Is Google Adsense ?

Google AdSense is the biggest online advertisement program. You basically lease out ad spaces on your site to Google and Google further allocates them to the advertisers in its network. It follows a PPC model, a ...

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8 Psychologically Proven Pricing Strategies that Guarantee Conversions

sale onlinePricing is a marketing headache, and for good reason. It takes some pretty intense understanding of Economic Theory to price your products just right and can mean a lot when it comes to who buys your product. And if finding a perfect price isn’t enough, you have to consider packaging and presentation.

We all know that perfectly pricing your product and sculpting landing pages ...

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How to Find the Best Affiliate Programs in Your Niche

niche affiliate marketing

In my recent post on how to research a niche one of the topics I glazed over was checking for the presence of multiple affiliate programs. Assuming you’ve found a niche idea that passed the research litmus test (or are already in a niche), it’s time to dig deep to find the best affiliate programs for you to promote within it.

Below I’m ...

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PPC Marketing On A Small Budget

small budget PPC

When it comes to internet marketing, one of the things you should think about is PPC marketing. This is a great way to get your website seen and visited more often. The issue that many people have is that the cost of PPC marketing can add up quickly. This is why it is helpful to know how you can cut costs on your PPC marketing campaigns. Knowing this, will ...

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5 Dangerous Conversion Optimization Myths

traffic conversion

We’re in an industry that loves best practices, but A/B and multivariate testing is famous for busting apart our sacred cows and proving that not all generally accepted BP’s are optimal for every business.

Ironically, conversion optimization has its own best practice myths that need to be busted. Let’s look at 5.

1. Users don’t read

Anyone who’s read Steve Krug’s classic Don’t Make Me Think ...

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Expanding Your PPC Beyond AdWords.

pay per click management

Every now and then a company will come to me wanting to start doing some PPC for their business. Most of these businesses are small and usually relatively new, thus they have limited budget and are targeting smaller niche areas in their target market. The obvious starting point is Google AdWords. Google has nearly 70% of the search market, an advanced platform, a robust off-line editing tool, and ...

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