12 Trends Search Marketers Can’t Ignore in Content Marketing

content marketing tipsThese days having an online presence is a necessity for businesses. Ninety-three percent 93% of online research begins with search engines, and 68 percent of potential customers research businesses using social media before making a purchasing decision.

Content marketing is a critical part of this online presence, as 93 percent of B2B companies use it to build their brand and create demand. In ...

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3 Essential Content Promotion Tips to Get Your Content Seen

content is kingWe all know the mantra, “Content is King”. It’s been drummed into our subconscious.

If we just focus on creating great content, online traffic will stampede to our virtual doors. Right?

While creating engaging and informative content is definitely important, it is only part of the equation.

If you want to reap the maximum benefits from that content, you need to know how to promote it.

Too often content promotion gets overlooked by marketers, ...

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Is Viral Content Always Successful Content?

viral-contentIt’s an incredibly exciting thing to see something you’ve created go viral. It means people find it so important that they’re sharing it with anyone who’ll listen.

It means you’ll be enjoying an unprecedented influx of traffic, and that both your name and the brand you represent will be – if only for a brief moment – known across the web.

Is that always a good thing, though?

Maybe not. What happens if you go ...

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A 6-Step Guide for Repurposing Content

content marketingPeople consume content in a myriad of ways: they can read it, they can hear it, they can watch it. And everyone has a preference for how they’d like to consume their content. So, marketers, are you creating content in the format your audience prefers?

repurposing blog contentNot only does repurposing content generate media for consumption across your audience’s preferred channels, it also makes it easy to produce more content with minimal ...

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Content Marketing vs Content Strategy

content management

At the risk of getting Inside Baseball on you, I want to call out something first brought to my attention in the most recent episode of “PNR: This Old Marketing.” That something is a debate by the show’s hosts Joe Pulizzi and Robert Rose over the meanings of “content marketing” vs. “content strategy,” inspired by the use of these terms in a new free online class from Northwestern University on content ...

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5 Ideas for Putting the Soul Back into Your Content.

content marketing

If you’re a writer or content creator for long enough, you’ll eventually reach a point where everything you do becomes a routine. You develop the habit of writing 1000 words a day and stick to it like your life depends on it. You keep perfect and polishing your work until it inevitably loses that thing that made it shine so much in the first place. In other words, ...

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Mining Your Social Networks for Content Marketing Ideas.

social media content

Content marketing is undoubtedly a great way to promote your website, but the problem is that it’s – well – hard!

Creating compelling content that engages your readers isn’t as simple as pressing a button or running an automated link building tool (of course, the things that are effective usually require more effort to complete!). You’ve got to actually work to uncover the ideas that your audience will respond ...

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How to Integrate Blogging With Content Marketing that Inspires Action.

Blog content marketing

Companies all over the social web are confronted with the need for ROI in corporate blogging.

Despite blogs being named as more influential than social networks in shaping consumers’ opinions and purchase decisions, many marketers and communicators are falling short.

Why? A focus on self-promotion has many brands running out of content ideas and time to show a return on their blog content investment. Tolerance for quantity of ...

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Content Marketing Made Easy: 7 Blog Post Formats You Can Copy.

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While there’s no arguing with the fact that content marketing appears to be the “go to” promotional strategy for digital marketers in 2013, that doesn’t mean that it’s easy! Cranking out consistently good content requires an incredibly high level of focus and a tremendous amount of energy. Realistically, it’s a difficult balance for any website or marketing team to maintain.

For this reason, if you’re feeling burned out and stumped for new content ...

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What Content Is Not: Seeing Content Through New Media Eyes.


University Invention and Patent Services - Marketing Services

Content is the single most important element of online branding and marketing. Content is the voice with which a business communicates.

It’s content that speaks to the unique value propositions of a business’s offerings. It’s content ...

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