Tag: content marketing
12 Trends Search Marketers Can’t Ignore in Content Marketing
These days having an online presence is a necessity for businesses. Ninety-three percent 93% of online research begins with search engines, and 68 percent of potential customers research businesses using social media before making a purchasing decision. Content marketing is a critical part of this online presence, as 93 percent of B2B companies use it […]
3 Essential Content Promotion Tips to Get Your Content Seen
We all know the mantra, “Content is King”. It’s been drummed into our subconscious. If we just focus on creating great content, online traffic will stampede to our virtual doors. Right? While creating engaging and informative content is definitely important, it is only part of the equation. If you want to reap the maximum benefits […]
Is Viral Content Always Successful Content?
It’s an incredibly exciting thing to see something you’ve created go viral. It means people find it so important that they’re sharing it with anyone who’ll listen. It means you’ll be enjoying an unprecedented influx of traffic, and that both your name and the brand you represent will be – if only for a brief […]
A 6-Step Guide for Repurposing Content
People consume content in a myriad of ways: they can read it, they can hear it, they can watch it. And everyone has a preference for how they’d like to consume their content. So, marketers, are you creating content in the format your audience prefers? repurposing blog contentNot only does repurposing content generate media for […]
Content Marketing vs Content Strategy
At the risk of getting Inside Baseball on you, I want to call out something first brought to my attention in the most recent episode of “PNR: This Old Marketing.” That something is a debate by the show’s hosts Joe Pulizzi and Robert Rose over the meanings of “content marketing” vs. “content strategy,” inspired by […]
5 Ideas for Putting the Soul Back into Your Content.
If you’re a writer or content creator for long enough, you’ll eventually reach a point where everything you do becomes a routine. You develop the habit of writing 1000 words a day and stick to it like your life depends on it. You keep perfect and polishing your work until it inevitably loses that thing […]
How to Integrate Blogging With Content Marketing that Inspires Action.
Companies all over the social web are confronted with the need for ROI in corporate blogging. Despite blogs being named as more influential than social networks in shaping consumers’ opinions and purchase decisions, many marketers and communicators are falling short. Why? A focus on self-promotion has many brands running out of content ideas and time […]
Content Marketing Made Easy: 7 Blog Post Formats You Can Copy.
While there’s no arguing with the fact that content marketing appears to be the “go to” promotional strategy for digital marketers in 2013, that doesn’t mean that it’s easy! Cranking out consistently good content requires an incredibly high level of focus and a tremendous amount of energy. Realistically, it’s a difficult balance for any website […]
What Content Is Not: Seeing Content Through New Media Eyes.
Content is the single most important element of online branding and marketing. Content is the voice with which a business communicates. It’s content that speaks to the unique value propositions of a business’s offerings. It’s content that tells a brand’s story. It’s through story that an audience recognizes deep personal relatability. With all that content […]