Is Viral Content Always Successful Content?

viral-contentIt’s an incredibly exciting thing to see something you’ve created go viral. It means people find it so important that they’re sharing it with anyone who’ll listen.

It means you’ll be enjoying an unprecedented influx of traffic, and that both your name and the brand you represent will be – if only for a brief moment – known across the web.

Is that always a good thing, though?

Maybe not. What happens if you go ...

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7 Things All Great Brands Have In Common

internet marketingA business’s brand is the way people perceive that business – in essence your brand is your business. Brands and perceptions of brands are created in a number of manners – from your messaging on social media, to your website design and content.

A holistic approach is a winning approach when it comes to branding, however not all businesses succeed in accomplishing this all-inclusive methodology. Branding that doesn’t match internal and external ...

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Why Blog? Not Just Because Your SEO Tells You To

blogging tipsIf you are a small business owner, you should really consider blogging. Why blog? Well before you groan, throw your hands over your face, and tell me you really don’t like to write, don’t have time to write, or any other excuse, just listen to why.

Here are nine really good reasons why you should blog.

 
 

FIRST, blogs increase the chance that you’ll show ...

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Why You Should Avoid Numbers in Your URL

SEO-webnameWhile linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have top 500 playlists and AFI will always publish top 100 movies lists.

 
 
However, as a responsible publisher, marketer, and SEO with an ...

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7 Proven Strategies to Drive More Traffic to Your Website

targeted trafficThe first thing to do when you launch a new blog is to produce content. You’ve been told that ‘content is king’ and as long as you produce ‘excellent pieces of content’ traffic will come. Well, sorry, but attracting traffic is not that straightforward.

A lack of traffic is one of the most common challenges in online marketing. Even when you ...

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The 8 Best Places to Find Free Photos for Your Blog

images for blogsIf you’ve been blogging for a while, you probably already know how important it is to break up those big blocks of text with images. Since our brains process visual information 60,000 times faster than text, a well-placed photo can help get your point across and keep your readers engaged.

But what do you do when your favorite stock photo site starts to ...

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A 6-Step Guide for Repurposing Content

content marketingPeople consume content in a myriad of ways: they can read it, they can hear it, they can watch it. And everyone has a preference for how they’d like to consume their content. So, marketers, are you creating content in the format your audience prefers?

repurposing blog contentNot only does repurposing content generate media for consumption across your audience’s preferred channels, it also makes it easy to produce more content with minimal ...

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Why Affiliate Marketing is Better Than Google AdSense

online businessThere are several ways of monetizing a website. But Google AdSense and affiliate marketing enjoy the most popular status. Lets pick the better option.

What Is Google Adsense ?

Google AdSense is the biggest online advertisement program. You basically lease out ad spaces on your site to Google and Google further allocates them to the advertisers in its network. It follows a PPC model, a ...

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4 common Web Design Mistakes and How to Avoid Them

webdesign

A website can be an extremely effective way to drive customers to your business, but if it’s designed in a haphazard way, good intentions might become meaningless and costly. Keep reading to learn about four mistakes that small business owners often make, and how to avoid them during your own Internet ventures.

Fancy Designs at the Expense of Usability

When evaluating the benefits of certain features, ...

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