Tag: Internet marketing
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How To Target Your Ideal Buyer in 6 Steps
When you’re trying to reach a particular audience, your success depends on how thoroughly you’re able to target them. It also depends on your market positioning and segmentation, but to achieve both of those you need, first and foremost, to know who your ideal buyer is – and how to reach him (or her). These […]
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8 Prime Rules for Running a Successful Online Business!
Every online business owner wants to establish the business and boost its sales and ROI – be it a large scale or a small-scale business. People look for deploying different strategies that take their online business to new heights of success. Here are the 8 simple business tips that can help you get started. […]
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12 Trends Search Marketers Can’t Ignore in Content Marketing
These days having an online presence is a necessity for businesses. Ninety-three percent 93% of online research begins with search engines, and 68 percent of potential customers research businesses using social media before making a purchasing decision. Content marketing is a critical part of this online presence, as 93 percent of B2B companies use it […]
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7 Things All Great Brands Have In Common
A business’s brand is the way people perceive that business – in essence your brand is your business. Brands and perceptions of brands are created in a number of manners – from your messaging on social media, to your website design and content. A holistic approach is a winning approach when it comes to branding, […]
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7 Proven Strategies to Drive More Traffic to Your Website
The first thing to do when you launch a new blog is to produce content. You’ve been told that ‘content is king’ and as long as you produce ‘excellent pieces of content’ traffic will come. Well, sorry, but attracting traffic is not that straightforward. A lack of traffic is one of the most common challenges […]
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How To Calculate The Right PPC Budget For Your Business
PPC doesn’t follow the rules other types of advertising have in place. See, in every medium I can think of, you spend a fixed amount of money to get a defined number of deliverables. Those deliverables are used to impact people – your potential customer base. Through a gradual process, that interaction turns them into […]
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10 Ways SEO Works for B2B Companies
When marketers think of SEO, they often misunderstand its relationship with B2B companies. Typically, SEO is associated with B2C organizations, since customer acquisition is focused on a positive brand user experience. It’s easy to forget, though, that marketing to other businesses still involves marketing to people and building relationships. The reality is that 67 percent […]
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Why Your Marketing Needs To Be Cool
There’s a classic scene in Pulp Fiction where Samuel L. Jackson’s character yells to the woman holding up the diner, “[Yolanda], be cool!” (Only he substitutes a disparaging word for females in place of “Yolanda,” but we can sacrifice accuracy in the name of keeping it clean.) How does Jules Winnifeld’s angry exclamation relate to […]
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How to Find the Best Affiliate Programs in Your Niche
In my recent post on how to research a niche one of the topics I glazed over was checking for the presence of multiple affiliate programs. Assuming you’ve found a niche idea that passed the research litmus test (or are already in a niche), it’s time to dig deep to find the best affiliate programs […]
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Creating Effective Advertising.
Print advertising is tanking. Internet advertising, whilst growing, is not growing particularly fast, and certainly isn’t catching up to fill the titanic sized gap left by print. As a result, a number of publishers who rely on advertising for the lion’s share of their revenue are either struggling, going belly up, or changing their models. […]