How To Calculate The Right PPC Budget For Your Business

ppc budgetPPC doesn’t follow the rules other types of advertising have in place.

See, in every medium I can think of, you spend a fixed amount of money to get a defined number of deliverables. Those deliverables are used to impact people – your potential customer base. Through a gradual process, that interaction turns them into customers. (You can read more about conversion optimization and ...

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Expanding Your PPC Beyond AdWords.

pay per click management

Every now and then a company will come to me wanting to start doing some PPC for their business. Most of these businesses are small and usually relatively new, thus they have limited budget and are targeting smaller niche areas in their target market. The obvious starting point is Google AdWords. Google has nearly 70% of the search market, an advanced platform, a robust off-line editing tool, and ...

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