No Follow vs. Do Follow Links.
The general consensus in the SEO industry is that link building should only ever be done from ‘do follow’ sites. There is solid logic behind this thinking, and it makes sense that you would want to spend time building links from sites that allow spiders to follow. Google even has its own answer on the subject.
Having said that, should you become very picky ... Continue Reading →
If you’re gearing up to start a new website, you probably already know what the first step is going to be finding a domain name. Now, you don’t want to just set out and get the first domain name that you come across, but instead, you’re going to want to get a domain name that works. To help you choose the best domain name possible, here are six steps that ... Continue Reading →
Page ranking has a direct impact on your popularity. The most popular brands are the ones that are ranked highly by search engines, while the lowest ranked are least popular. Very popular brands are more trusted by customers than less popular brands, and this always has an impact on the profitability of your business. Ranking is determined by various factors, and you can work towards raising the ranking ... Continue Reading →
I’m always surprised at the lack of users using SEO browser extensions.
These are helpful not only to efficiently manage your own website, but to provide insights into those of your competitors.
So I’ve compiled a list of the best browser extensions for Firefox.
Keep in mind, however, the more you add the more it will slow down page loading times. You should by no means add every single browser extension I mention ... Continue Reading →
One of the unique SEO problems that e-commerce websites face is that their products can be constantly changing. This means that new product pages are being added, content is being tweaked and discontinued or out of stock product pages are being taken down. This kind of product page turnover can actually hinder your SEO in the long run if you’re not careful. ... Continue Reading →
Bringing readers to a website that focuses on a niche only loved by its narrow band of strict adherents can be an almost insurmountable task given the limited audience and likely robust competition from other websites. Leading to pages upon pages of well-written but unread web content, a boring niche can make plugging ahead and sticking to your original plans a very difficult mandate; even the most prolific writers and social marketers can struggle with ... Continue Reading →
I was talking with a prospective client once about their priority keywords and our conversation went something like this,
Client – “We want to rank number one in Google for widgets.”
Me – “I think that’s a good long term goal, but “widgets” is extremely competitive and there are some big players in your niche that are going to be hard to beat.”
Client – “So what do we do?”
Me – “While we’re building up to “widgets,” we should also incorporate some variations ... Continue Reading →
Why would you pay for a keyword research tool when you can get keywords for free? It’s a reasonable question, when you can easily get free keywords from Google. Many professional SEOs would argue the case for using only Google’s free AdWords tool in their work. I strongly disagree. Sure, you might save a few dollars, but far too often using free products comes at a cost in time, effort and missed opportunities. So, here are five reasons why ... Continue Reading →
How small businesses can do online marketing on a small budget
Online marketing should be for everyone and even if you can’t afford to outsource to a large agency there are still ways of making online marketing affordable for small business.
One of the most costly aspects of SEO for small business is the tools; agencies have economy of scale with their tools, being able to use the same tools for multiple clients. As such, pro subscriptions and the best software are ... Continue Reading →
When it comes time for website promotion, article marketing is by far one of the most successful tools you can use. However, for article marketing to work, the articles you write have to sell. As you will discover, there are a number of ways to do this, one being the resource box. By creating a resource box within your article, you have the opportunity to provide a brief biography, which actually markets your online business without being blatant. Some of ... Continue Reading →