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Year: 2014

  • Content Marketing vs Content Strategy

    At the risk of getting Inside Baseball on you, I want to call out something first brought to my attention in the most recent episode of “PNR: This Old Marketing.” That something is a debate by the show’s hosts Joe Pulizzi and Robert Rose over the meanings of “content marketing” vs. “content strategy,” inspired by…

  • Several new features were added to RSS Ground tools

    More new features were added to RSS posters and Amazon RSS feeds Generator at RSS Ground. Read more…

  • 5 Vital Things You’re Not Sharing on Social Media

    When clients come to me with reputation management problems, one of the first steps I take involves shutting down and cleaning up their social media sites. Striking negative comments and obliterating embarrassing photographs is Job 1, when it comes to limiting the damage a client might face. But when the dust has cleared, these clients…