Tag: traffic conversion
5 Dangerous Conversion Optimization Myths
We’re in an industry that loves best practices, but A/B and multivariate testing is famous for busting apart our sacred cows and proving that not all generally accepted BP’s are optimal for every business. Ironically, conversion optimization has its own best practice myths that need to be busted. Let’s look at 5. 1. Users don’t […]
7 Ways To Make SEO Produce More Sales.
Successful SEO brings visitors to your site. If you’re an agency, your SEO brings visitors to your clients’ sites. So does getting loads more visitors to these sites constitute successful SEO? I don’t think so. A website is there to support a business raison d’etre. No business is there simply to bring loads of people […]