How To Optimize Your Website Without Link-Building

website optimizationIf you work in the search engine optimization sector, you’ve probably heard too many times that ‘link-building is dead’. Well, yes and no.

Yes, because links alone won’t get you far these days. Search engines are constantly updating their algorithm; weeding out unnatural links or penalizing sites with spammy content. In fact, Google’s recent Phantom Update affected both small and large websites as it ...

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No New Keywords Means No New Organic Visitors.

I was talking with a prospective client once about their priority keywords and our conversation went something like this,

Client – “We want to rank number one in Google for widgets.”

Me – “I think that’s a good long term goal, but “widgets” is extremely competitive and there are some big players in your niche that are going to be hard to beat.”

Client – “So what do we do?”

Me – “While we’re building up to “widgets,” we should also incorporate some variations ...

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