10 Ways SEO Works for B2B Companies

b2b online marketingWhen marketers think of SEO, they often misunderstand its relationship with B2B companies. Typically, SEO is associated with B2C organizations, since customer acquisition is focused on a positive brand user experience. It’s easy to forget, though, that marketing to other businesses still involves marketing to people and building relationships. The reality is that 67 percent of the B2B buyer’s journey is completed ...

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