8 Prime Rules for Running a Successful Online Business!

success online tipsEvery online business owner wants to establish the business and boost its sales and ROI – be it a large scale or a small-scale business.

People look for deploying different strategies that take their online business to new heights of success. Here are the 8 simple business tips that can help you get started.

 

Search Engine Optimization (SEO)

SEO plays a key role to ...

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12 Trends Search Marketers Can’t Ignore in Content Marketing

content marketing tipsThese days having an online presence is a necessity for businesses. Ninety-three percent 93% of online research begins with search engines, and 68 percent of potential customers research businesses using social media before making a purchasing decision.

Content marketing is a critical part of this online presence, as 93 percent of B2B companies use it to build their brand and create demand. In ...

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7 Things All Great Brands Have In Common

internet marketingA business’s brand is the way people perceive that business – in essence your brand is your business. Brands and perceptions of brands are created in a number of manners – from your messaging on social media, to your website design and content.

A holistic approach is a winning approach when it comes to branding, however not all businesses succeed in accomplishing this all-inclusive methodology. Branding that doesn’t match internal and external ...

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7 Proven Strategies to Drive More Traffic to Your Website

targeted trafficThe first thing to do when you launch a new blog is to produce content. You’ve been told that ‘content is king’ and as long as you produce ‘excellent pieces of content’ traffic will come. Well, sorry, but attracting traffic is not that straightforward.

A lack of traffic is one of the most common challenges in online marketing. Even when you ...

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How To Calculate The Right PPC Budget For Your Business

ppc budgetPPC doesn’t follow the rules other types of advertising have in place.

See, in every medium I can think of, you spend a fixed amount of money to get a defined number of deliverables. Those deliverables are used to impact people – your potential customer base. Through a gradual process, that interaction turns them into customers. (You can read more about conversion optimization and ...

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10 Ways SEO Works for B2B Companies

b2b online marketingWhen marketers think of SEO, they often misunderstand its relationship with B2B companies. Typically, SEO is associated with B2C organizations, since customer acquisition is focused on a positive brand user experience. It’s easy to forget, though, that marketing to other businesses still involves marketing to people and building relationships. The reality is that 67 percent of the B2B buyer’s journey is completed ...

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Why Your Marketing Needs To Be Cool

internet marketing

There’s a classic scene in Pulp Fiction where Samuel L. Jackson’s character yells to the woman holding up the diner, “[Yolanda], be cool!” (Only he substitutes a disparaging word for females in place of “Yolanda,” but we can sacrifice accuracy in the name of keeping it clean.)

How does Jules Winnifeld’s angry exclamation relate to marketing? You think that your marketing is doing just fine. You might be right, but chances are, ...

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How to Find the Best Affiliate Programs in Your Niche

niche affiliate marketing

In my recent post on how to research a niche one of the topics I glazed over was checking for the presence of multiple affiliate programs. Assuming you’ve found a niche idea that passed the research litmus test (or are already in a niche), it’s time to dig deep to find the best affiliate programs for you to promote within it.

Below I’m ...

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Creating Effective Advertising.

Creating Effective Marketing Events Effective Networking Skills ...

Print advertising is tanking. Internet advertising, whilst growing, is not growing particularly fast, and certainly isn’t catching up to fill the titanic sized gap left by print.

As a result, a number of publishers who rely on advertising for the lion’s share of their revenue are either struggling, going belly up, or changing their models.

The Need For More Effective Advertising

We recently looked at paywalls. More ...

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