Is Viral Content Always Successful Content?

viral-contentIt’s an incredibly exciting thing to see something you’ve created go viral. It means people find it so important that they’re sharing it with anyone who’ll listen.

It means you’ll be enjoying an unprecedented influx of traffic, and that both your name and the brand you represent will be – if only for a brief moment – known across the web.

Is that always a good thing, though?

Maybe not. What happens if you go ...

Continue Reading →