7 Things All Great Brands Have In Common

internet marketingA business’s brand is the way people perceive that business – in essence your brand is your business. Brands and perceptions of brands are created in a number of manners – from your messaging on social media, to your website design and content.

A holistic approach is a winning approach when it comes to branding, however not all businesses succeed in accomplishing this all-inclusive methodology. Branding that doesn’t match internal and external ...

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Why Blog? Not Just Because Your SEO Tells You To

blogging tipsIf you are a small business owner, you should really consider blogging. Why blog? Well before you groan, throw your hands over your face, and tell me you really don’t like to write, don’t have time to write, or any other excuse, just listen to why.

Here are nine really good reasons why you should blog.

 
 

FIRST, blogs increase the chance that you’ll show ...

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Why Your Marketing Needs To Be Cool

internet marketing

There’s a classic scene in Pulp Fiction where Samuel L. Jackson’s character yells to the woman holding up the diner, “[Yolanda], be cool!” (Only he substitutes a disparaging word for females in place of “Yolanda,” but we can sacrifice accuracy in the name of keeping it clean.)

How does Jules Winnifeld’s angry exclamation relate to marketing? You think that your marketing is doing just fine. You might be right, but chances are, ...

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