Content Marketing vs Content Strategy

content management

At the risk of getting Inside Baseball on you, I want to call out something first brought to my attention in the most recent episode of “PNR: This Old Marketing.” That something is a debate by the show’s hosts Joe Pulizzi and Robert Rose over the meanings of “content marketing” vs. “content strategy,” inspired by the use of these terms in a new free online class from Northwestern University on content ...

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Long awaited service for bloggers of all levels launching April 22nd, 2013

Be A Blogging Chief

1. DO YOU NEED A GREAT BLOG?

We are about to launch a new website called Blogican.com with services that a lot of people wanted forever.

Do you have a great idea for a blog, but don’t have time or skills to creat one, so it looks top notch? Or, may be, you need to quickly add another WordPress blog to your blog network ...

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How to Integrate Blogging With Content Marketing that Inspires Action.

Blog content marketing

Companies all over the social web are confronted with the need for ROI in corporate blogging.

Despite blogs being named as more influential than social networks in shaping consumers’ opinions and purchase decisions, many marketers and communicators are falling short.

Why? A focus on self-promotion has many brands running out of content ideas and time to show a return on their blog content investment. Tolerance for quantity of ...

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Content Marketing Made Easy: 7 Blog Post Formats You Can Copy.

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While there’s no arguing with the fact that content marketing appears to be the “go to” promotional strategy for digital marketers in 2013, that doesn’t mean that it’s easy! Cranking out consistently good content requires an incredibly high level of focus and a tremendous amount of energy. Realistically, it’s a difficult balance for any website or marketing team to maintain.

For this reason, if you’re feeling burned out and stumped for new content ...

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