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Web 2.0 - Bowing to a false messiah3. You need to know how to grab your market’s attention in a stimulating and compelling way, so they know your product or service exists. Waiting for the phone to ring is not a marketing strategy. Nevertheless, Web 2.0 will eventually give way to Web 2.5, then Web 3.0 and 4.0 and so on, until ultimately, long after we’re all dust, a computer screen will become a real – not virtual – portal into whatever exists on either side of the screen. Nothing has really changed. Web 2.0 will not sell your product or service for you. Web 2.0 will not negate the importance of salesmanship in print, in video, in audio, or any permutation or combination not yet assembled. 5. You need to make an irresistible offer. Why must your target market buy your product or service – and buy it now. Not to buy and not to believe is everyone’s natural first choice. Is Web 2.0 a Boon or a Bane for Consumers and Countries? 8. You need to ask for the order! Bashfulness and timidity has no place in sales. Ask, and only then shall you receive. Forget this, and you can forget the sale. 6. You need to remove all risk – by offering a solid, confidence-building guarantee. “Trust me” is not a guarantee. 7. You need to anticipate all possible objections, and overcome them. And don’t think for a moment there won’t be any. There will always be objections and concerns – especially for a first-to-market product or service. Here’s the Problem... 2. You need a hi-quality product or service that will satisfy your market’s hunger, or fix their pain. No snake-oil scams permitted. I know, that’s a big whoop for some of you, but for others it’s equivalent to the coming of the messiah (for either the first or second time, depending on which operating system you’re laboring under). For most marketers, their company’s website has been a rather static billboard of sorts. But now, thanks to the technological capabilities afforded us under the sobriquet of Web 2.0, a website can provide visitors, prospects, customers and selected victims, with a certain degree of “give and take”. Web 2.0, in a nut shell, is the latest evolution in the online experience. The World Wide Web is now... ready... here it is: a tad more interactive, technologically speaking. Whoops, I’m sorry... do you even know what Web 2.0 is? The Top 10 Steps to Sell Your product – Even When Using Web 2.0 Actually, there probably won’t be a screen anymore; it’ll be more like a turnstile. Yes, the veil will have been lifted. And the tag line, “Reach out and touch someone”, will have reached its fullest potential. Some though fear that Web 2.0 will enable online marketers to become even more intrusive and annoying... or liberating. China, Saudi Arabia and other fundamentalist and ideologically illogical regimes could be in for a big-time headache. You can talk to them, they can talk to you; you can learn more about them, they can learn more about you; they can “experience” you, you can “experience them” – in short, the level of communication through a computer screen has been enhanced. 4. You need to prove your product or service’s value, unequivocally detailing at length – why and how your product is worth the price asked. Nothing is obvious when it comes to selling. All the “old” requirements and admonitions about how to sell, and sell well, are still in full force. 1. You need to identify a qualified market – those who are ravenously hungry for your product or service. Throwing mud on the wall and praying it will stick, won’t work – never has, never will. 9. You need to clearly explain what your prospect must do, step by step, in order to buy, subscribe or inquire. Lead them to your order page. 10. Take nothing for granted. Previous article: 09 February 2007 | Home |
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