Traffic.com and my Traffic.com users view real-time, interactive traffic maps and receive Traffic.com's proprietary Jam Factor Reports. The Jam Factor is a color-coded, numerical system that uses real-time speed and travel time measurements, detailed accident, construction and congestion information providing a clear and consistent comprehensive traffic measure. Within these consumer-friendly Jam Factor Reports, Traffic.com is offering the first predictive traffic trending that is understandable for consumers and usable while on-the-go.
A Virtual Traffic Look Ahead
With a commitment to providing personalized, actionable information to consumers, Traffic.com gives users exactly the information they need, when, and as often, as they need it. Jam Factor Predictive Trending utilizes industry and proprietary techniques to analyze the numerous factors that contribute to traffic congestion. Jam Factor Predictive Trending accounts for the generally predictable factors such as seasonal influences and rush hours, as well as the unpredictable, immediate factors such as traffic incidents and unexpected delays.
Through its proprietary real-time sensor network, partnerships with Federal and state Departments of Transportation, and operations centers across the U.S., Traffic.com is uniquely equipped to integrate comprehensive, accurate data and to deliver it through a suite of consumers services via the Web site, email, cell phone or PDA. The Jam Factor now provides commuters with trending information that is valuable and pertinent content presented as a quick, simple, accurate look ahead at traffic conditions along their route before they get into the car. This commuter trending displays indicators that a commute is getting worse or better as users need it and within the timeframe of their current route. This actionable information gives drivers the ability to make informed decisions about when to leave and where to travel.
Other Web Site Enhancements Include:
my TrafficMax(TM) voice product - This new, on-demand interactive voice solution allows consumers to obtain dynamic personalized traffic information by calling Traffic.com toll-free for up-to-the minute traffic reports.
Expanded geographic coverage - Traffic.com serves five new U.S. markets: Denver, Cincinnati, Columbus, Portland, and San Antonio. With these added metropolitan areas, Traffic.com serves 29 markets across the U.S. covering approximately 64 million commuters.
Personalized RSS feed - Users who register for TrafficInform(TM) and TrafficMax can set up a my Traffic.com RSS feed to view personalized traffic reports via an RSS reader, or integrate the information into personalized pages on an RSS-enabled portal site.
Free "Hotspot" reporting - This email report is delivered to users at the time(s) of their choosing, offers a quick overview of the traffic in the user's city, and includes key areas with the highest Jam Factor.
Usability -- With simplified terms and improved visual cues, consumers can easily create personalized drives and schedule customized traffic reports.
"With the addition of site enhancements such as Jam Factor Predictive Trending and TrafficMax Voice, Traffic.com continues in its commitment to provide consumers with a complete suite of services designed to inform them with actionable content that is easy to use and understand," said Robert Verratti, chief executive officer, Traffic.com. "In an environment where businesses and consumers are demanding more information, more quickly, and more accurately, we strongly believe our solutions respond to the call for on-the-go, interactive traffic solutions to our growing number of markets across the U.S."
About Traffic.com, Inc.
Author: Array
Previous article: 02 January 2008
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