LAS VEGAS -- The NewsMarket (www.thenewsmarket.com), the leading online, on-demand video platform for journalists, announced the launch of enterprise search functionality and support for
RSS (Really Simple Syndication) Feeds today at the NAB / RTNDA 2006 conference. The launch of the new search technology marks the first of a multi-million dollar investment by The NewsMarket in the roll-out of the next generation of its video platform for the news media.
Search was cited as the single most important feature by journalists in a series of surveys and focus groups conducted by The NewsMarket. The digitization of newsrooms and the explosion of online video news content are resulting in more journalists using the Internet to source and obtain video news clips. "For the first time, journalists will now have enterprise search functionality to quickly search and find relevant video being produced by news makers," said Shoba Purushothaman, CEO & Co-founder of The NewsMarket.
The new search capability will provide the media with unprecedented filtering options, offering "drill down" into content sub-categories, so search results yield the most relevant video clips. Every month The NewsMarket delivers more than 25,000 video news clips to journalists in newsrooms ranging from CNN and CNBC to ZDF in Germany and CCTV in China for use in their news and feature programming. RSS Feeds will allow these journalists to be alerted about The NewsMarket's new multimedia content from whatever news aggregation system they use.
The NewsMarket will also be able to provide its customers - organizations that create video for news media distribution - richer data that will enable them to create more relevant content for newsrooms. Organizations distributing video clips through The NewsMarket include Google, Yahoo!, AOL, Intel, Nissan, GlaxoSmithKline and UNICEF.
The NewsMarket will implement enterprise-class search technology from Autonomy, the leader in Rich Media Management technology. "The NewsMarket's move to add this functionality to their platform underscores the shift occurring across all New Media players," said Stouffer Egan, Chief Strategy Officer (U.S.) for Autonomy. "The volume of video content online is exploding, so users are demanding sophisticated search capabilities to find the right content quickly." The NewsMarket's new technology will be showcased in booth SL1020 at NAB / RTNDA, where Virage, a wholly owned subsidiary of the Autonomy, will be exhibiting.
As the market for online video news content grows and newsrooms are increasingly moving to digital workflows, more journalists are using the Internet to source and obtain video news clips. In 2005 the number of news outlets that sourced video from www.thenewsmarket.com increased 90% over the previous year, and the number of requests from the top 25 media outlets, including CNN, CNBC, BBC, Fox News and Bloomberg TV, tripled in 2005. The amount of video content available for digital delivery on The NewsMarket grew by 75% in 2005.
About The NewsMarket
Journalists from 7,500 media outlets in 140 countries rely on www.thenewsmarket.com to search, preview and download broadcast-standard video for their news stories. The NewsMarket services journalists at BBC, CBS News, CCTV (China), CNN, Zee News (India), as well as NYTimes.com, BusinessWeek.com, and Forbes.com. Organizations like The American Red Cross, UNICEF, BMW, Google, Motorola, Yahoo!, General Motors, Volvo, Vonage and the U.S. Government use The NewsMarket to distribute video content to support their global communications strategies. Headquartered in New York, The NewsMarket has operations in London, San Francisco, Munich, Singapore, Hong Kong and Mumbai. For more information, visit www.thenewsmarket.com.
Author: Array
Previous article: 09 April 2007
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