SKYLIST, an email service provider and
deliverability leader, announced today that CEO Joshua Baer will discuss
his views on the impact that
RSS (Really Simple Syndication) has on email
marketing programs at the ad:tech San Francisco event on Wednesday, April
26, from 3:15 p.m. to 4:15 p.m.
The panel, entitled "RSS Deconstructed and Demystified" and moderated by
ClickZ editor Rebecca Lieb, will explore RSS and its effect on email
marketing and the customer experience. Joining Joshua on the panel will be
Jon Gibs, director of media analytics, Nielsen//Net Ratings; Mark Stephens,
GM and VP, Avenue A | Razorfish; and Scott K. Wilder, group manager,
Intuit.
ad:tech is the premier event for online advertisers and marketers. The
event will take place from April 26 to April 28, 2006 in the Moscone Center
in San Francisco. To learn more, please visit www.ad-tech.com .
About SKYLIST:
Joshua is a highly requested industry speaker and has been widely quoted in
such publications as the New York Times and Wired Magazine. In his role
with ESPC and also as a contributing analyst with Ferris Research, he has
authored numerous documents and whitepapers on subjects such as
authentication and reputation systems.
Founded in 1996, SKYLIST is a top-ranked email service provider and email
deliverability leader. SKYLIST StormPost, available in license and
hosted-form, gives companies that rely on email marketing a distinct
competitive advantage by enabling them to efficiently deliver highly
targeted, optimized, and measurable opt-in email campaigns. For more
information, please visit www.skylist.com .
Joshua Baer has become widely regarded as an email expert. In addition to
his role as CEO of SKYLIST, he is the Chair of the Email Sender and
Provider Coalition Technology Committee, and has his finger on the pulse of
current hot topics such as email deliverability, emerging CRM and usability
standards, and anti-spam strategy.
About the Speaker:
Also at the show, SKYLIST will announce general availability of StormPost
2.5, the latest release of its top-ranked email marketing automation
system. Created specifically for marketers, StormPost 2.5 delivers
relevant multi-channel acquisition and relationship management campaigns
with ease. This allows marketers to send precisely the right message at
precisely the right time for maximum response. To talk to SKYLIST
representatives about StormPost 2.5 and what it can do for your business,
please stop by booth #5949.
Media Contact:
Morgan McDowell
blast! PR for SKYLIST
919-833-9975 x12
Email Contact
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