Reuters offers
RSS feeds in a range of news categories including national,
business and sports news from the United States and around the world. Using
FeedBurner's services, Reuters is able to accurately track subscribers to
content and determine the popularity of individual news items.
"As the popularity of RSS services grow, consumers are able to control the
content they receive and focus on what interests them the most," said Azhar
Rafee, Executive VP at Reuters. "Until now, it has been a source for
driving traffic, but with FeedBurner, we are able to accurately measure the
RSS audience, thus attracting new advertisers to qualified buyers and
generate ad revenue from RSS page views."
"We're excited to be working with Reuters, which has been a trailblazer
among major media companies in the use of RSS and multimedia to reach more
subscribers," said Steve Olechowski, a co-founder and chief operating
officer of FeedBurner. "Leading news services worldwide are recognizing
that browsing and searching the Web are just two parts of the equation. Now
that consumers can subscribe to content and control when and where they
receive news updates, it is critical to measure subscriptions accurately
and we look forward to helping Reuters do this across all of its properties
and media types."
About FeedBurner
FeedBurner's advanced feed management technology delivers subscription
services for publishers large and small to grow their reach, measure their
audience and monetize their content. Founded in 2003, FeedBurner enables
bloggers, podcasters and commercial publishers to reach millions of
subscribers in more than 190 countries. FeedBurner is a privately held
company headquartered in Chicago. For more information about FeedBurner
and RSS feed management, please visit www.feedburner.com
About Reuters
Reuters (www.reuters.com), the global information company, provides
indispensable information tailored for professionals in the financial
services, media and corporate markets. Its trusted information drives
decision making across the globe based on a reputation for speed, accuracy
and independence. Reuters has 15,300 staff in 91 countries, including staff
from the acquisition of Moneyline Telerate (MLT) in June 2005. It also
includes 2,300 editorial staff in 196 bureaux serving 129 countries, making
Reuters the world's largest international multimedia news agency. In the
2004 Reuters Group revenues, including those of Instinet Group, were £2.9
billion. From July 2005, Instinet Group is being treated as a discontinued
operation in the profit and loss account.
Reuters and the sphere logo are the trade-marks of the Reuters group of
companies.
Contacts:
Traci Hailpern
FeedBurner
(312) 756-0022
Email Contact
Matt Hicks
Zeno Group for FeedBurner
(415) 722-3603
Email Contact
Pete Dorogoff
Reuters
(206) 851-1869
Email Contact
Author: Array
Previous article: 28 December 2007
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