RSS(Real Simple Syndication or Rich Site Summary) is widely becoming a VERY powerful marketing tool on the NET and for Internet marketers around the world, the question is...
Now, for those of you who aren't quite up to speed on what RSS is, here's a quick definition for you:
Here's what my webpage looks like if you decide to build your own dedicated webpage for your RSS feed. I highly recommend you do, but, that's just me.
I certainly hope so because they sure get me excited everytime I read through them.
Reason #9. Multiple ways to read your feed.
RSS streamlines communication between the publishers and readers making it easier for the subscriber to receive your content.
Now, for the rest of this article I want to focus on the "10 MOST Powerful Reasons WHY You Should Be Using It".
Some examples are, Browser Based readers, Software Based readers, and the ability to view feeds on different operating systems like windows and mac.
This is a very powerful feature.
So, with that said, let's go to reason #1.
Syndication is where the TRUE power of RSS is unleashed, getting your message across the web in an Instant to your subscribers and/or readers.
By publishing your own RSS feed your establishing yourself as an expert in the eyes of your readers as someone who knows his/her industry which will build "Trust".
I like to save the best for last because RSS is a great way to get free traffic to your website without the need of spending money on advertising.
Reason #6. No filters to worry about.
Reason #1. RSS Streamlines communication.
What I found out about this new technology will absolutely change the way you keep in touch with your subscribers and/or readers, in many ways, for years to come.
Just imagine for a minute your same message you worked so hard on that you were going to send via email getting to 100% of your subscribers INSTANTLY -- On-Demand -- via your own RSS feed without ever having to worry about email filters.
RSS gives the subscriber the ability to Opt-In to the feeds they are interested in and the ability to Opt-Out if they wish through there RSS reader just like an auto-responder.
Reason #7. No more "Spam" complaints.
This benefit alone will save you hundreds, if not, thousands in advertising expenses a year in costs to advertise your online business.
RSS gives you the ability to broadcast your Sales message and Specials to a wider audience in less time it would take to set-up an email broadcast.
FeedBurner.com will auto-generate you a RSS subscription page with whatever RSS feed URL you choose.
If you do decide to build one, make sure you give your subscribers and/or readers options.
This is a great time saver for the busy marketer because RSS is a great communication supplement that doesn't burden the publisher with having to maintain a "List" or having to follow strict privacy rules.
This is where the TRUE power of RSS comes into play because RSS gives you the ability to Syndicate your content to your subscribers and website owners in an INSTANT giving your content the exposure it deserves.
Reason #2. Readers can Opt-In to feeds.
By using RSS, your message gets delivered to 100% of your subscribers.
Reason #5. Broadcasts your Sales and Specials.
http://www.internetwondersezine.com/rss_feed.html
Reason #10. Free and Easy site promotion.
As I mentioned early in my article, the best way to take advantage of RSS... Starting TODAY! ... is to set-up your own dedicated RSS webpage on your website.
This is the next best feature to RSS feeds because you don't have to worry about your message being passed through some email filter.
If you don't have time to set-up your own webpage I recommend you set-up an account with Blogger.com -- http://www.blogger.com -- and then head over to FeedBurner.com -- http://www.feedburner.com/fb/a/home -- and set-up an account there.
That's the basics of RSS(Real Simple Syndication).
Your response rates would Double, if not, Triple, meaning MORE $$Profits$$ in your pocket with less work.
Just to keep up with the times I recently built a webpage for my website specifically to promote my RSS feed in order to take on new subscribers, and... most important of all, to put this new technology to the test.
This is yet another great benefit to RSS because you never have to worry about "Spam" complaints or "Privacy Policies" again because they have to add your feed to there reader, not the other way around with email.
Reason #3. You don't have to maintain an RSS feed.
... "Are you using RSS to syndicate your content?"
Reason #8. You get INSTANT credibility.
RSS is very versatile because it allows you to view the feed in many different media platforms.
Well... are those enough reasons for you to get started with RSS?
Internet technology at its Best.
RSS is an acronym for "Really Simple Syndication" or "Rich Site Summary", and the XML extension is the format used for distributing your news headlines via the Web, which is known as Syndication.
Reason #4. You have the ability to Syndicate your content.
When I first stumbled across RSS syndication while surfing the net, it piqued my curiosity to the point where I couldn't help myself, but, to look into this new form of site promotion further.
Well... there you have it, "RSS... And The 10 MOST Powerful Reasons WHY You Should Be Using It" and more.
Previous article: 29 October 2006
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