"
RSS allows us to offer up-to-date and compelling news and entertainment
video in a user controlled and on-demand environment," said Robert Petty,
ROO CEO. "We're demonstrating that RSS is already much more than just a
medium to distribute text-based content, and the trend of using RSS to
deliver video is only going to increase because it is an optimal method to
place video content in front of massive audiences."
As an online broadcaster that has catalogued its entire video library using
RSS formats, including Media RSS, ROO enables web surfers access to the
latest video content including breaking news, celebrity gossip, fashion
shows, movie trailers, the latest music videos and sports clips. Media RSS
is an extension to the broadly used RSS, or "Really Simple Syndication,"
format that enables publishers to distribute their multimedia content
across the Internet. Media RSS gives consumers a way to keep track of
their favorite video or other multimedia content on the web by adding it to
their My Yahoo! page.
In addition to My Yahoo!, ROO currently feeds its extensive video database
to several video search engines, including Microsoft Windows Media Search
(www.windowsmedia.com), AOL's video search engine (www.aol.com/video) and
blinkx (www.blinkx.com). RSS technology provides a simple and standardized
method for these services to access one of the largest libraries of video
content available.
ROO's library of online video is entirely free to the end-user and
supported by 15- and 30-second pre-roll advertisements. Due to RSS
technology's ability to provide a convenient and precise method for
end-users to access video content, ROO is able to utilize the technology to
increase the distribution of its video and provide advertisers with an
expanded audience base.
About ROO (OTC BB: RGRP)
ROO is a global provider of digital media solutions and technology that
enables the activation, marketing and distribution of digital media video
content over the Internet and emerging broadcasting platforms such as set
top boxes and wireless. ROO offers turnkey video solutions for businesses
seeking to improve their web presence with video broadcasts or broadcast
their own latest video clips. ROO helps business advertise their latest
offering with interactive advertising solutions, 15-30 second video
commercials with a linked call to action and played simultaneously with
topical video content in a television style format over the Internet. More
information can be obtained from ROO's web site located at www.roo.com
My Yahoo! is a registered trademark of Yahoo! Inc.
Certain statements in this document constitute "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995.
Such forward-looking statements involve known and unknown risks,
uncertainties and other factors, which may cause the actual results,
performance or achievements of ROO Group Inc ("the Company"), or industry
results, to be materially different from any future results, performance,
or achievements expressed or implied by such forward-looking statements.
The Company's future operating results are dependent upon many factors,
including but not limited to the Company's ability to: (i) obtain
sufficient capital or a strategic business arrangement to fund its plan of
operations when needed; (ii) build the management and human resources and
infrastructure necessary to support the growth of its business; (iii)
competitive factors and developments beyond the Company's control; and (iv)
other risk factors discussed in the Company's periodic filings with the
Securities and Exchange Commission, which are available for review at
www.sec.gov.
Contact Information
For ROO:
John Muscari
Fusion Public Relations
212.651.4225
Email Contact
Author: Array
Previous article: 23 December 2007
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