OSTG, Inc., the wholly-owned subsidiary of VA
Software Corp. (NASDAQ: LNUX), the world's largest destination for Open
Source and IT news, projects and applications, today announced that
FeedBurner, Inc., the world's largest feed management provider, is
delivering all the
RSS feeds for the popular and leading network of
technology-focused web sites for IT managers and development professionals.
OSTG is also joining the FeedBurner Ad Network (FAN), enabling its
advertisers to efficiently and effectively integrate targeted advertising
into feeds reaching millions of subscribers.
The OSTG network features news, original articles, downloadable resources
and community forums to promote participation among the technology
community. The OSTG network includes Slashdot.org, SourceForge.net,
ITManagersJournal.com, NewsForge.com, Linux.com, freshmeat.net, and
ThinkGeek.com. In spring 2006, OSTG was named the top-ranked technology
network on the web by Nielsen//NetRatings @Plan. In February 2006, Fortune
magazine referred to Slashdot.org and SourceForge.net as "among the most
important and emblematic Internet businesses of our age." The network
currently supports eight heavily subscribed RSS feeds. Statistics indicate
that OSTG's feed audience has tripled since its adoption of FeedBurner's
feed management services.
"We are delighted to be able to offer advertisers the opportunity to
deliver pertinent, selective information to our fast-growing and loyal
online community through the FeedBurner Ad Network," said Rich Marino,
Group President of OSTG, Inc. "FeedFoundry tells us that over 30 million ad
impressions are available each month, and our available impressions have
grown 10% in the last two months. This represents a tremendous growth area
for us in 2007. OSTG brings together a highly proactive and interactive
group of professionals that is keenly interested in new, innovative
products and services. FeedBurner equips us with the most accurate tools to
analyze that demographic group, providing our sales team with important
statistics for advertisers interested in reaching our audience."
OSTG uses FeedFoundry, FeedBurner's service for aggregating, analyzing and
reporting on a complex array of feed statistics, and the FeedFlare service
to encourage subscribers to share and respond to content, to cross-promote
OSTG-related content, and to integrate with OSTG-developed services
throughout the OSTG network.
"OSTG's network is a model participatory online community," said Rick Klau,
vice president of publisher services at FeedBurner. "Because of their
network's stunning popularity and highly subscribed feeds, OSTG and its
advertisers will be well served by FeedBurner's tools designed specifically
for managing a large and complex set of feeds. We look forward to working
with OSTG on this integral part of its content strategy to maximize the
effectiveness of its feeds and deliver tangible results to its
advertisers."
For more information about FeedBurner's leading feed management services,
contact the company's Business Development team. To place advertising
within premier content feeds across a variety of channels, contact the
FeedBurner Advertising team.
About OSTG, Inc.
OSTG, Inc. (Open Source Technology Group), the wholly-owned subsidiary of
VA Software Corporation (NASDAQ: LNUX), is at the cornerstone of the Open
Source movement and the leading online network for IT managers and
development professionals. OSTG's technology-focused sites include
Slashdot.org, SourceForge.net, ITManagersJournal.com, NewsForge.com,
Linux.com and freshmeat.net. SourceForge.net is the global nexus for the
Open Source community with more than 136,000 Open Source projects and more
than 1.4 million registered users. OSTG also owns ThinkGeek, Inc., the
leading retailer for innovative technology products. The network serves
more than 32 million unique visitors a month*. For more information, visit
www.ostg.com .
*Based upon Google Analytics and Omniture data for October 2006.
Slashdot, freshmeat, ThinkGeek, and SouceForge.net are registered
trademarks or trademarks of OSTG, Inc., in the United States and other
countries. VA Software and OSTG are trademarks or registered trademarks of
VA Software Corporation in the United States and other countries. All other
trademarks or product names are property of their respective owners.
About FeedBurner, Inc.
Author: Array
Previous article: 24 March 2007
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