NewsGator Technologies, Inc., the leading
RSS platform company, today announced a partnership with FeedBurner, the market-leading feed management provider, to enhance NewsGator's Private Label offering. NewsGator currently provides private-label services to online publishers and media companies in the form of branded web, desktop, and mobile
RSS aggregators. FeedBurner offers a variety of services to help publishers capture more value from the content they create by expanding subscriber reach, attracting customers, and realizing new revenue streams. The partnership with FeedBurner enhances NewsGator's Private Label solution with new capabilities that provide online publishers and media companies the ability to closely measure performance, and monetize content delivered through NewsGator's Private Label solution.
"The combination of FeedBurner and NewsGator provides the richest possible RSS platform for online publishers," said J.B. Holston, president and CEO of NewsGator. "Online brands can now not only offer the richest aggregated content solution available, but also monitor the audience' response to the offering in great detail. As Nielsen recently reported, RSS users are three times as valuable as regular online readers. The combined NewsGator/FeedBurner platform provides the strongest possible bond between RSS readers and online brands."
Key benefits of the partnership include:
--Search statistics and post ratings identifying which topics are driving the most traffic through your users' aggregators
--Detailed measurement of key performance criteria including readership trends, ad performance, feed item popularity and syndication circulation metrics
--Ability to insert highly targeted and time-sensitive ads using the most flexible management engine for RSS feeds on the market today
--Comparisons of Web-based readership to RSS feed readership
--Strategies for building inventory utilizing to the most comprehensive database of RSS feeds in the world
--Robust bandwidth absorption and protection from traffic spikes and repetitive polling
Dick Costolo, co-founder and CEO of FeedBurner said: "The flexibility of feeds as a delivery format creates numerous opportunities for commercial publishers in search of new and creative revenue channels. Armed with the full breadth of FeedBurner services to measure subscriber trends packaged in a NewsGator branded aggregator, commercial publishers are in a great position to optimize and capture the value of their content." For more information on NewsGator's Private Label solution, please visit www.newsgator.com/PrivateLabel.
For more information on FeedBurner's feed management services, please visit www.feedburner.com/newsgator.
About FeedBurner
FeedBurner's advanced feed management technology delivers subscription services for publishers large and small to expand their reach, measure their audience and monetize their content. Founded in 2003, FeedBurner enables bloggers, podcasters and commercial publishers to reach millions of subscribers in more than 190 countries. FeedBurner is a privately held company headquartered in Chicago. For more information about FeedBurner and RSS feed management, please visit http://www.feedburner.com.
About NewsGator Technologies
NewsGator Technologies is the leading RSS platform company. Consumers, business, and enterprise customers can subscribe to NewsGator's services and read all their news in Outlook, on the web, on their mobile phones, via FeedDemon and through a rich array of other devices, anytime, anywhere. For more information, visit us on the web at www.newsgator.com.
Author: Array
Previous article: 31 December 2007
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