RSS feed publishers will now benefit from the ability to insert
content-targeted, revenue-generating sponsored links within posts or as an
individual post, providing publishers with unparalleled flexibility to
monetize their content. Relevancy of the ads is assured through Kanoodle's
topic-based approach to content targeting. Higher relevancy delivers
higher click-through rates and thus higher yield per page for site owners.
Additionally, feed publishers will benefit from Kanoodle's large advertiser
base and high-quality publisher tools.
One key to generating additional revenue is gaining maximum distribution,
and site owners participating in FeedDirect RSS Ads will automatically
expand their audience reach through Moreover's vast feed distribution
network, the largest headline distribution network on the Internet.
Moreover also caches feeds, giving publishers the peace of mind that
increased distribution won't result in additional bandwidth charges.
"This service is another great example of Moreover delivering innovative
RSS solutions," said Jim Pitkow, president and chief executive officer of
Moreover Technologies. "Moreover co-authored the RSS 1.0 standard and has
been delivering RSS feeds since 1999. This feed distribution expertise
combined with Kanoodle's advertiser base enables publishers to monetize
their quality RSS content while at the same time expanding the reach of
their sites."
"Small to medium-sized publishers have been searching for additional
revenue sources, and until now there has been no method to monetize the
valuable content that is delivered via RSS feeds," said Lance Podell, chief
executive officer of Kanoodle. "Kanoodle is proud to work with Moreover
Technologies to deliver the first integrated RSS feed delivery and
monetization service to publishers."
FeedDirect RSS Ads is part of a joint development effort between Moreover
Technologies and Kanoodle. Concurrent with this release, Kanoodle today
announced the launch of their BriteAds RSS service.
Other FeedDirect Services
FeedDirect also provides personal website owners and Bloggers with free,
high-quality, topic-based newsfeeds to enhance overall site content and
increase visitor loyalty. Available in more than 340 topic-based
categories, FeedDirect Newsfeeds provide custom news headlines relevant to
site content. FeedDirect gathers and categorizes millions of articles from
thousands of global news sites worldwide to ensure that users receive the
timeliest and highest quality news available. To streamline integration,
FeedDirect provides an easy-to-use wizard that helps site owners quickly
build and integrate high-quality newsfeeds.
For more information on Moreover Technologies or Kanoodle, please visit the
companies' respective sites at www.moreover.com or www.kanoodle.com.
For more information on FeedDirect, please visit www.feeddirect.com.
About Moreover Technologies
Moreover Technologies is the premier provider of current awareness
solutions that enable organizations to make informed decisions based on
real-time online news and information. The company's Connected Intelligence
solutions harvest news from thousands of the most reliable online sources,
including premium international and regional publications, corporate and
government press pages, Weblogs and audio and video broadcast channels.
Content is intelligently categorized, fortified with descriptive metadata,
ranked for quality by an experienced editorial staff and then delivered for
use in custom applications, Websites, corporate intranets and enterprise
portals.
Moreover solutions are trusted by hundreds of leading organizations
including Ask Jeeves, Citigroup, Hill & Knowlton, McCann Eriksson,
Microsoft, MSN, Saatchi & Saatchi, the U.S. Air Force, the U.S. Department
of Energy, the U.S. Navy and Yahoo!. Moreover can be found online at
www.moreover.com.
About Kanoodle
Author: Array
Previous article: 21 December 2007
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