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p>Usually a feature of blogs and forums, RSS (Really Simple Syndication) feeds are a great way to keep your visitors up to date with your news and views, what's happening on your site and in your online business - but the use of RSS shouldn't be at the expense of a regular email newsletter.
f) An email list can help add value to your blog should decide to sell it in the future
h) Some people actually prefer email updates over RSS, they find it more personal. I still enjoy receiving email newsletters and often file them away to refer to later.
d) Email newsletters remind people about your site, even if they don't open the email.
g) Like forums, blogs have many 'lurkers' - those who read but don't participate in commenting. Gathering email addresses can give you a better idea of the types of people who have expressed an interest in your writing, especially when your target is other business owners.
b) Even for those who do utilize feeds, life gets in the way and they may not fire up their reader service/software regularly - but you can practically guarantee that email is something that they do check often.
e) An email is easily forwarded to others - it's a more 'viral' form of promoting your blog to others via your subscribers.
a) There's still many people who aren't RSS feed savvy or comfortable with the concept.
c) Email newsletters/updates offer another opportunity to capture the attention of readers who may have glossed over a post.
I've noticed increasing numbers of blogs offering RSS feeds only - no email updates. It's important to offer email newsletter subscriptions to a blog as well, and it will continue to be an important feature well into the future, for the following reasons:
i) By including a list of links to other, perhaps non-blog, items on your site in each email update, you expose your readers to other content that may be of value to them.
Previous article: 07 February 2007
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