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p>If you have been following all the latest developments in Internet marketing you willhave discovered a few things. Recent trendsare proving to be very lucrative for those savvymarketers who are taking advantage of thesenew changes.
These social networking sites are excellent places to build good-will and trust among its users. They are also great places to market or pitch new products as many online marketers have discovered.
Second, if you have placed a blog and RSS feed onyour own website, your stats will show you thatblogging is an excellent source of traffic. RSS is a simple way to get your content on the web, including your videos and podcasts.
Why is RSS and Blogging so important to thesemarketers? Why have they become essential tools no online marketer can ignore? Why are they so important?
One has to wonder just how the new RSS poweredversion of Windows (Vista) will impact socialnetworking sites like MySpace? Will it explodethe already strong interest in Blogging to make it the dominant form of communication onthe web? Will RSS become the dominant means ofconnecting all the dots?
RSS and Blogging are propelling the social networkswhich are burning up the web and video is only adding fuelto the fire. YouTube and MySpace barely cracks the surface of the online community building fury that's revving up the web. Social networking fulfils our need to be connected in a very unconnected world.
Marketers are taking advantage of RSS and Bloggingfor this reason. It is a quick and simple way ofdominating a niche area and ranking high for thepopular and lucrative keywords in their niche orindustry. The advent of video has made theseblogs and feeds much more accessible to a largeraudience or marketplace.
Our need to be a part of a group is universal. RSSand Blogging are the tools that make this connectionpossible. We can keep in touch and connected to the groups or subjects that interest us the most. We feel a part of the group. We feel connected. We feel organized. We feel important.
Regardless of how all this plays out, RSS and Blogging are already an online marketer's dreamcome true. Web marketers are taking full advantageof this medium within a medium, just look atthe number of marketers who have started blogssuch as Neil Shearing, John Reese... Marlon Sanders has even started his own MySpace site!
First, video is popping up everywhere: on websites,in sales letters, in testimonials and in trainingmanuals. Google (reluctant beacon of all things net)is making its move on video in a big way byvideotizing their ads and by snatching up YouTubefor a Billion and some change.
So if you use a popular free blogging softwarelike WordPress, you will have a simple way to createkeyword targeted content within seconds. Targetedkeyword content that can also be syndicated aroundthe web instantly. Build a whole blog of related keyword content and you will have created a powerful online marketing system.
RSS and Blogging have an automatic keyword systembuilt into its operating structure. It comes preloadedwith the means to take full advantage of keywordsand keyword marketing. The whole system is runby tags or categories. These tags or categoriesare recognized by the search engines as keywords.
Can you remember a recent launch of any major Internet product within the last year or so that DIDN'T have a blog attached to it. From Andy Jenkins& Brad Fallon's "Stomping the Search Engines" to Brad Callen's "Keyword Elite" to Joel Comm's "Instant Adsense Templates."
The answer is quite simple and obvious. It all relates to keywords. As you probably already know keywords are the exact words or phrases surferstype into search engines to find what they're looking for on the web. Keywords powers the web. Keywords powers much of the online marketing on thenet. All this buying and selling are connected to keywords in one way or another.
In a similar light, can you think of any majorlaunch that did not have video as an importantfeature in its marketing. Joel Comm even used a video on YouTube to get his Google Adsense points across.
Once these marketers have gained dominance forpopular keywords in their niche, they can convert or monetize this traffic in countless ways: sellingtheir own products, building their own lists or using Google Adsense and affiliate links. For thesesavvy online marketers it can be a very lucrativeand profitable system.
Previous article: 07 January 2007
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