NEW YORK -- At the BlogOn 2005 Social Media Summit today, KnowNow, Inc., a market leader in notification services and RSS content delivery, announced that its new KnowNow eLerts service, which was launched at Web 2.0 two weeks ago for consumers, is now available as a hosted solution for businesses. E[acute accent]The KnowNow eLerts service, which instantly notifies users about changes in information as soon as it happens, can be used as part of an overall marketing and branding campaign to more effectively communicate and update employees, customers and partners. Businesses can securely deploy this service for internal and extranet use with proprietary data or communications. E[acute accent]For employees and partners, access to KnowNow eLerts means that time sensitive information can be received immediately from internal or external sources. Whether from websites or enterprise systems, transactions and CRM data arrives as it changes. Customers appreciate KnowNow eLerts because companies can push wanted information directly to them, such as promotions, news, policy changes, new offerings and events. E[acute accent]"Combining KnowNow eLerts and salesforce.com, we can instantly distribute partner leads to our extended sales force, which not only improves lead management and prospect follow up, but strengthens our relationship with our partners," said Cliff Bell, CIO of Phoenix Technologies, Inc. "KnowNow eLerts shortens the time of the business process, making us more efficient and responsive." E[acute accent]Any business that can benefit from faster delivery of high-value or "material" events will benefit from this capability. KnowNow eLerts extends marketing reach, increasing customer retention and satisfaction because information is more relevant and timely. KnowNow eLerts can also add valuable data to existing customer profiles. E[acute accent]"KnowNow eLerts will allow us to push resident leads to a widely distributed set of customers immediately," said John DeLatte, President of Rentals.com. "KnowNow's new service is the most efficient way to notify property managers that a prospect is interested in their apartment community." E[acute accent]KnowNow's unique ability to seamlessly deliver notifications from existing business systems improves the velocity of business and provides unparalleled visibility into material business events regardless of the type of enterprise system. "Through our partnership with KnowNow we can now seamlessly and easily deliver CICS Mainframe events directly to end-users desktop as eLerts in an open standards way," said Russ Teubner, CEO of HostBridge Technology, Inc. a leader in CICS eBusiness integration. "Much of the world's core business data resides in Mainframes; with KnowNow eLerts businesses can directly tap into their mainframe business applications." E[acute accent]KnowNow is among a select number of cutting-edge Social Media Innovators at BlogOn, exploring how social media like blogs, RSS feeds and podcasting can be used to create more meaningful conversations with customers.
E[acute accent]KnowNow, Inc. helps enterprises deliver relevant, actionable information to employees, partners and customers and delivers information quickly and directly to end-users, as content changes. Headquartered in Sunnyvale, Calif., KnowNow is privately held, with backing from premier venture capital firms including Kleiner Perkins Caufield and Byers, Levensohn Venture Partners, Palomar Ventures, TPG Ventures, Morgan Stanley, and Wachovia Strategic Ventures. KnowNow is a Microsoft Gold Certified Partner. For more information, visit http://www.knownow.com or contact KnowNow at 1-877-561-KNOW.
E[acute accent]About KnowNow, Inc.
E[acute accent]KnowNow and the KnowNow logo are registered trademarks of KnowNow, Inc. Enterprise Syndication Solution, ESS, and KnowNow eLerts are trademarks of KnowNow, Inc. All other company and product names mentioned are the trademarks or registered trademarks of their respective owners.
Previous article: 20 September 2006
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