SUNNYVALE, Calif. -- KnowNow, Inc., a market leader in notification services and
RSS content delivery, announced today that they have been selected by Guidewire Group, producer of BlogOn 2005 Social Media Summit, to present in its exclusive BlogOn 2005 Showcase, taking place October 17-18 at the Copacabana in New York City.
The KnowNow eLert service notifies users about changes in information as soon as it happens. KnowNow eLerts can be used as part of an overall marketing and branding campaign to more effectively communicate and update your employees, customers and partners. Businesses can deploy this service for internal use with internal proprietary data or communications. Any business that can benefit from faster delivery of high-value or "material" events will benefit from this capability.
KnowNow is among a select number of cutting-edge technology companies named as Social Media Innovators after an extensive screening process that included hundreds of candidates. KnowNow stood out in part because of its leadership position in notification services and RSS content delivery for corporations and end-users.
Additional details on BlogOn 2005 Social Media Summit and the Showcase program can be found online at http://www.blogonevent.com.
About Guidewire Group
"We are very proud of the companies participating in this year's BlogOn Showcase," said Shipley. "We expect them to play an important part in shaping the social media landscape in coming months. There's no doubt that adoption of social media technology is on the rise and these companies should be applauded for recognizing the market's needs and adapting quickly to meet consumer demands."
Renowned marketing experts Seth Godin (author of All Marketers are Liars) and David Weinberger (co-author of The Cluetrain Manifesto) will deliver keynote addresses. BlogOn 2005 attendees will also hear case studies from leading companies such as AOL, Chrysler, Disney, Fox Broadcasting, SIRIUS Satellite Radio, Sprint, Unilever and Yahoo!
Executives from KnowNow will be among the hundreds of senior communications and internet marketing professionals, technology insiders, investors, analysts and media that will gather at BlogOn 2005 in New York City to explore how social media like blogs, RSS feeds and podcasting can be used to create more meaningful conversations with customers.
Well known as the respected host of the DEMO conferences, Chris Shipley, executive producer of BlogOn, has helped nearly 1,000 companies break into emerging markets. The companies named as BlogOn 2005's Social Media Innovators were evaluated on several criteria, including their unique approach to the target market, the importance of the problem addressed by the technology, and the size of the market opportunity.
About KnowNow, Inc.
KnowNow, Inc. helps enterprises deliver relevant, actionable information to employees, partners and customers and delivers information quickly and directly to end-users, as content changes. Headquartered in Sunnyvale, Calif., KnowNow is privately held, with backing from premier venture capital firms including Kleiner Perkins Caufield and Byers, Levensohn Venture Partners, Palomar Ventures, TPG Ventures, Morgan Stanley, and Wachovia Strategic Ventures. KnowNow is a Microsoft Gold Certified Partner. For more information, visit http://www.knownow.com or contact KnowNow at 1-877-561-KNOW.
KnowNow and the KnowNow logo are registered trademarks of KnowNow, Inc. Enterprise Syndication Solution, ESS, and KnowNow eLerts are trademarks of KnowNow, Inc. All other company and product names mentioned are the trademarks or registered trademarks of their respective owners.
Guidewire Group, producer of the BlogOn 2005 executive conference for internet marketing professionals, is a global research firm focusing exclusively on emerging technology companies and markets. The company's online media, reports, and executive events bring the right people together at the right time with the right information to accelerate market development and business opportunity for entrepreneurs and those who support them. For more information, visit http://www.guidewiregroup.com.
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