"The Web site is the shopping companion to our broadcast; every television
program has a corresponding online promotion to reinforce our message,"
said James Thome, senior vice president, e-commerce at Jewelry Television.
"Omniture allows us to bring together, understand, and effectively gauge
the performance of each marketing channel and drive increased sales
resulting from that analysis."
JTV uses Omniture Discover to gain insight into customer behavior as well as
analyze the effectiveness of their multi-channel marketing strategies. JTV
can also identify people who have interacted with the company through all
marketing channels over a period of time. With this insight into JTV's
multi-touch marketing campaigns, the company can accurately allocate
revenue credit to the appropriate marketing channel.
Due to the visual appeal of their products, JTV has a large amount of video
and other social media technologies featured on their site. Using Omniture ActionSource , a solution developed
to measure Rich media, the company is able to measure broadband consumption
of video content. For example, JTV can measure how many people are viewing
video clips, how long viewers watch each clip, and determine the most
effective content and video length for particular products based on visitor
behavior.
"Consumers access information and interact with companies through a variety
of channels -- both online and offline," said Chris Harrington, president,
worldwide sales and client services at Omniture. " Omniture allows marketers to
measure consumer response and ROI from all customer touch points related to
specific campaigns -- driving higher customer engagement and optimizing
total campaign performance."
About Jewelry Television ( www.jtv.com )
www.jtv.com is the retail website of the nation's fastest growing home
shopping network, Jewelry Television(TM) (JTV). The company focuses
exclusively on the sale of fine jewelry and loose gemstones. JTV airs live
programming 24 hours a day, seven days a week. The network is the 11th
largest fine jewelry retailer in the United States and is distributed to 68
million full-time households.
www.jtv.com offers more than 30,000 products for sale and has served over
1.7 million customers and growing. The site offers live streaming video of
Jewelry Television's programming, fast-paced auctions and access to more
loose gemstones than any other retailer. www.jtv.com was recently ranked
the 5th largest online jewelry retailer by Internet Retailer magazine.
About Omniture
Omniture, Inc. is a leading provider of online business optimization
software, enabling customers to manage and enhance online, offline and
multi-channel business initiatives. Omniture's software, which it hosts and
delivers to its customers as an on-demand subscription service, enables
customers to capture, store and analyze information generated by their Web
sites and other sources and to gain critical business insights into the
performance and efficiency of marketing and sales initiatives and other
business processes. In addition, Omniture offers a range of professional
services that complement its online services, including implementation,
best practices, consulting, customer support and user training through
Omniture University(TM). Omniture's 2,500 customers include eBay, AOL,
Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial,
General Motors, Sony and HP. www.omniture.com
Note on Forward-looking Statements
Author: Array
Previous article: 30 October 2007
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