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How Blogs And RSS Boost Your Search Engine VisibilityBlogs and the RSS feeds built into them, help you build valuable, one-way links to your site by syndicating your content online. Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs. Search engines like Google give more weight to blogs that are updated regularly. It is possible to get your pages indexed in Google and other search engines within hours of writing your first blog post. Search engine marketers especially favour blogs because they have a number of features that make them the darling of search engines. 1. Fresh, Updated, Relevant Content · RSS Feed Syndication · Similarly Themed Blogs Google gives more weight to natural, one-way incoming links, and blogs make it easy to get two types of one-way links to your site. When you write a good blog about a theme that you’re passionate about and post to it frequently, you’re creating fresh, keyword-rich, content that search engines love. 2. Natural, One-Way Links Compared to the time it takes to index a website (days, even weeks), you can see why blogs are better search engine optimisation tools than static websites. 3. Get Indexed Within Hours Search engines view links to your site as a recommendation of your site content. More links pointing to your site or blog boosts your visibility and search engine rankings. A well-written, authoritative blog, with unique content, is likely to get linked to from a number of other bloggers writing on similar topics. These are natural links that are viewed highly and given more weight by search engines like Google. When you post to a blog it “pings” a number of services that list blogs. This notifies the service that your blog has been updated. Indirect SEO Benefits of Blogs Previous article: 28 October 2006 | Home |
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