The FeedBurner ad network has attracted a wide spectrum of publishers across business and consumer publications, newspapers, marketing and technology sites, and popular bloggers. Among the initial participants are the online properties of SmartMoney and such IDG publications as PC World, CIO, Computerworld and CMO; media, technology and blog networks Corante, Ars Technica and Gawker Media; and high-profile bloggers like Jeff Jarvis' BuzzMachine, the Daily Kos and Joshua Micah Marshall's Talking Points Memo and TPMCafe.
"Advertisers require detailed and accurate subscriber information and the data FeedBurner provides us on our syndicated audience is absolutely essential to our ability to market the media and forecast the inventory," said Chris Batty of Gawker Media, which publishes the popular blogs Gizmodo, Gawker, Defamer, LifeHacker and other titles. "There really is no comparable solution on the market."
FeedBurner's RSS advertising network is organized into channels to allow marketers to reach consumers who have opted to receive specific categories of content from publishers via regularly updated online subscriptions. The advertising channels range from traditional categories like business, technology, current affairs and consumer electronics to entertainment and an Internet-centric category called digital culture.
"The Web has evolved into a strategic playground for advertisers. A couple of pretty banner ads won't cut it anymore," said Scott Adams, president of CDG Interactive. "RSS is becoming a crucial part of the Web-based campaigns we create for our clients, and feeds offer a great way to deliver a very specific message to a highly targeted audience."
"It's not about getting the most eyes on your ad -- it's about getting the right eyes on it. FeedBurner's incredibly wide reach across so many popular feeds helps get those eyes focused on our clients."
FeedBurner's advertising channels will continue to evolve as the diversity of feeds and number of subscribers expand. Publishers can choose from a variety of ad units and determine the frequency with which the ads appear in their subscription feeds. FeedBurner's ad network is open to publishers with a consistent base of more than 500 subscribers.
In support of this minimum, FeedBurner offers a variety of services to extend publishers' subscriber reach including: BuzzBoost for cross-promoting multiple blogs or podcasts; SmartFeed, which ensures content is optimized for a variety of devices, including mobile phones; and PingShot, a notification service that enables feeds to be updated as rapidly as new content is posted.
"We've spent the last two years innovating and optimizing our publisher services in order to provide the most accurate subscriber statistics and ad performance metrics on the market today," said Brent Hill, Vice President of Business Development at FeedBurner. "Our measured approach has allowed our publishers to confidently represent their subscriber numbers and, as a result, attract high-profile brands to advertise in their feeds."
About FeedBurner
FeedBurner's advanced feed management technology delivers subscription services for publishers large and small to grow their reach, measure their audience and monetize their content. Founded in 2003, FeedBurner enables bloggers, podcasters and commercial publishers to reach millions of subscribers in more than 190 countries.
FeedBurner is a privately held company headquartered in Chicago. For more information about FeedBurner and RSS feed management, please visit www.feedburner.com.
Author: Array
Previous article: 02 January 2008
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