No New Keywords Means No New Organic Visitors.

I was talking with a prospective client once about their priority keywords and our conversation went something like this,

Client – “We want to rank number one in Google for widgets.”

Me – “I think that’s a good long term goal, but “widgets” is extremely competitive and there are some big players in your niche that are going to be hard to beat.”

Client – “So what do we do?”

Me – “While we’re building up to “widgets,” we should also incorporate some variations ...

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Are You Missing out on Great Keyword Ideas?

Why would you pay for a keyword research tool when you can get keywords for free? It’s a reasonable question, when you can easily get free keywords from Google. Many professional SEOs would argue the case for using only Google’s free AdWords tool in their work. I strongly disagree. Sure, you might save a few dollars, but far too often using free products comes at a cost – in time, effort and missed opportunities. So, here are five reasons why ...

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Online Marketing for a Start Up.

How small businesses can do online marketing on a small budget…

Online marketing should be for everyone and even if you can’t afford to outsource to a large agency there are still ways of making online marketing affordable for small business.

Tools

One of the most costly aspects of SEO for small business is the tools; agencies have economy of scale with their tools, being able to use the same tools for multiple clients. As such, pro subscriptions and the best software are ...

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Great Tips for Article Marketing.

When it comes time for website promotion, article marketing is by far one of the most successful tools you can use. However, for article marketing to work, the articles you write have to sell. As you will discover, there are a number of ways to do this, one being the resource box. By creating a resource box within your article, you have the opportunity to provide a brief biography, which actually markets your online business without being blatant. Some of ...

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How to Coordinate SEO and PPC Campaigns.

Today’s post is from Eric Lander (@ericlanderseo), an SEO consultant who has worked in the industry since 2001. In his current roles as Senior Manager of SEO at D50 Media and Organic Search Strategist at How’s Your Pony?, Eric crafts strategic optimization plans and advises clients on how to increase their SEO rankings in Google and Bing. You can follow his tweets at @ericlanderseo.

This may be a weird way to start my post on the PPC Associates Blog, but I ...

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How many pages are on your Web site?

Now, those of you running small Web sites may be snickering at this point–you know how many pages you have, for Pete’s sake. And if you forget, well, you know how to count. Many medium-to-large Web sites, however, can’t pin down exactly how many pages they have. They need to use some method of estimating their total number of pages. Unless they know how many pages they have, they won’t know how many they hope to see in search engine ...

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Email Marketing for Affiliates.

In this post I discuss the process of building an email list for affiliate marketing purposes and how to do this the right way.

There are a number of very convincing reasons to build an email list in a niche market, the main reasons I’ve listed below. I also realize that not all niches markets lean well towards email marketing, but I must say the ones that do tend to be the ones I do best in.

4 Benefits of Building an ...

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