I was talking with a prospective client once about their priority keywords and our conversation went something like this,
Client – “We want to rank number one in Google for widgets.”
Me – “I think that’s a good long term goal, but “widgets” is extremely competitive and there are some big players in your niche that are going to be hard to beat.”
Client – “So what do we do?”
Me – “While we’re building up to “widgets,” we should also incorporate some variations ...
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