Print advertising is tanking. Internet advertising, whilst growing, is not growing particularly fast, and certainly isn’t catching up to fill the titanic sized gap left by print.
As a result, a number of publishers who rely on advertising for the lion’s share of their revenue are either struggling, going belly up, or changing their models.
The Need For More Effective Advertising
We recently looked at paywalls. More ... Continue Reading →
In business, you always have to cover your bases. Sure, every business is a risk, but as an astute leader, you have to know when to take that calculated risk or to back away. You have to do your (market) research.
This is where surveys come in. Surveys are essential to figuring out just who your market is made up of. If you use them effectively, ... Continue Reading →
Companies all over the social web are confronted with the need for ROI in corporate blogging.
Despite blogs being named as more influential than social networks in shaping consumers’ opinions and purchase decisions, many marketers and communicators are falling short.
Why? A focus on self-promotion has many brands running out of content ideas and time to show a return on their blog content investment. Tolerance for quantity of ... Continue Reading →
Only one thing is impossible for God: to find any sense in any copyright law on the planet.
A Bitter Cookie Case
My good friend Anny once came to me with a case that is very popular on the web and expectedly not evident for a simple user though.
Anny runs a website on fitness tips and tricks. She decided on setting up a YouTube channel to gain traffic and engage ... Continue Reading →
In modern online marketing outreach is imperative as part of your link building activity. This method of growing your online presence is deemed “white hat”, because while you will most certainly benefit from increased backlinks, you are also contributing quality content to the internet something we all know Google loves. However, finding a constant flow of new places to post your content can be a bit of a challenge.
Whether ... Continue Reading →
A new tool has been added to FeedsPoster service – Facebook poster.
RSS to Facebook Poster will now be available together with RSS to WordPress, RSS to Google Blogger and RSS to Twitter posters.
With the help of RSS to Facebook poster you will be able to automatically update ... Continue Reading →
Did you know that last year, YouTube surpassed Yahoo! as the world’s second largest search engine and still maintains that spot? In 2011, ComScore reported that in the United States alone, YouTube attracted 5.6 billion viewing sessions per month and the average U.S. visitor frequents the site 23 times a month with each visit lasting on average 26 minutes. By the end of 2011, that number ... Continue Reading →
Years ago, the word organization and I did not belong in the same sentence (some days they still don’t, but I’m so much better than I was before LOL). I really couldn’t even tell you how much I even actually made from affiliate marketing in the early days
I only knew that I made more income than I spent on things in life and that I spent quite ... Continue Reading →
If you’re looking for some new, profound or revolutionary “trick” to getting #1 rankings, you can just stop reading this post right now, because you won’t find it. In fact, there is really nothing new here. Then again, there is really nothing new to good SEO. Sure, you might learn about some new avenues or a particular strategy, but not here. Not today. This post is for those looking for ... Continue Reading →
While there’s no arguing with the fact that content marketing appears to be the “go to” promotional strategy for digital marketers in 2013, that doesn’t mean that it’s easy! Cranking out consistently good content requires an incredibly high level of focus and a tremendous amount of energy. Realistically, it’s a difficult balance for any website or marketing team to maintain.
For this reason, if you’re feeling burned out and stumped for new content ... Continue Reading →