5 Mistakes Businesses Make On Twitter

Twitter mistakesTo follow up on Jen’s recent post about Twitter’s eight-year anniversary, I thought I’d compile a short list of mistakes that businesses regularly make on Twitter. Twitter is one of those platforms that everyone thinks they should be on, but that few people take advantage of in a way that can actually benefit their business.

Here are mistakes you might be making and ways ...

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Money Cannot Always Buy You Great Ranks in SERP

google page rankA strange problem seems to have cropped up in the world of marketing. You will find many of the small business owners keeping their face sagged and complaining almost always that it is the budget crunch that does not let them make their mark on the social media and all other platforms of search marketing. The big marketers on the other hand keep grudging that their big budget cannot help ...

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Why Your Marketing Needs To Be Cool

internet marketing

There’s a classic scene in Pulp Fiction where Samuel L. Jackson’s character yells to the woman holding up the diner, “[Yolanda], be cool!” (Only he substitutes a disparaging word for females in place of “Yolanda,” but we can sacrifice accuracy in the name of keeping it clean.)

How does Jules Winnifeld’s angry exclamation relate to marketing? You think that your marketing is doing just fine. You might be right, but chances are, ...

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What is our link strategy and how do we stay on top of Google’s changes?

Transcript

Ty Kilgore here. I just wanted to answer a couple questions about our link strategy and also how we at Fluid Advertising stay on top of the Google algorithm and best practices with Google.

First I want to talk about our link strategy. One of the things that we factor in to our link strategy is what does your current link portfolio look like? The search engines have been very clear. They want ...

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5 Essential Ways to Attract Customers to Your Online Store

ecommerce tipsNo matter if you already have your online store for some time or you are just starting your adventure with ecommerce – you won’t succeed unless you can attract clients to your e-business. Of course, that sounds like it is easier said than done – acquiring users for an online store may be really difficult and time-consuming. To make this process easier, we have listed for you 5 most effective ways ...

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Email Marketing That Works

email marketingEmail marketing can be a highly beneficial arm of your digital marketing campaign, but there is absolutely no point in sending out a promotional email each week or month if your recipients are pinging it straight to the spam folder or trash before even opening it. So how do you create emails that grab (and keep) your customers’ attention? And, more importantly, how ...

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Content Marketing vs Content Strategy

content management

At the risk of getting Inside Baseball on you, I want to call out something first brought to my attention in the most recent episode of “PNR: This Old Marketing.” That something is a debate by the show’s hosts Joe Pulizzi and Robert Rose over the meanings of “content marketing” vs. “content strategy,” inspired by the use of these terms in a new free online class from Northwestern University on content ...

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5 Vital Things You’re Not Sharing on Social Media

vital social sharing

When clients come to me with reputation management problems, one of the first steps I take involves shutting down and cleaning up their social media sites. Striking negative comments and obliterating embarrassing photographs is Job 1, when it comes to limiting the damage a client might face.

But when the dust has cleared, these clients need to go online and fight back, and often, they have no idea what they should ...

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WordPress 3.8 released

wordpress 3.8

WordPress 3.8 released

Last week, Matt Mullenweg over at WordPress.org wrote a post about the current state of WordPress 3.8, which should be on track to be released today – 12 December 2013.

Release Candidate 2 was released earlier in the week and is likely to be the version that is released. So, what can we expect?

Dashboard overhaul

The first thing you’ll notice after upgrading is the new dashboard. This is based on ...

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