A website can be an extremely effective way to drive customers to your business, but if it’s designed in a haphazard way, good intentions might become meaningless and costly. Keep reading to learn about four mistakes that small business owners often make, and how to avoid them during your own Internet ventures.
Fancy Designs at the Expense of Usability
When evaluating the benefits of certain features, ... Continue Reading →
A few years ago, while I was still on the client side of things, I received an email from a blogger I was working with. As part of our fledgling link building program, my company had been sending out free products in exchange for a review and link to our site. Oldest trick in the book, right? However, the blogger’s email threw ... Continue Reading →
Social Media is a term which easily gets associated with any individual these days. These days, life is fast paced, we lack the required time & energy to indulge ourselves in every single detail be it in the domain of day to day activities, establishing connections with our peer groups and in various others ways.
Companies tend to suffer in a number of ... Continue Reading →
PPC doesn’t follow the rules other types of advertising have in place.
See, in every medium I can think of, you spend a fixed amount of money to get a defined number of deliverables. Those deliverables are used to impact people – your potential customer base. Through a gradual process, that interaction turns them into customers. (You can read more about conversion optimization and ... Continue Reading →
Pricing is a marketing headache, and for good reason. It takes some pretty intense understanding of Economic Theory to price your products just right and can mean a lot when it comes to who buys your product. And if finding a perfect price isn’t enough, you have to consider packaging and presentation.
We all know that perfectly pricing your product and sculpting landing pages ... Continue Reading →
Your online products can get maximum exposure and attention through twitter campaigns. An interesting post on social networking sites gets naturally Retweeted and shared by many within the online community. Retweeting hence is a wonderful way to for building reliability and trust amongst your followers and generating more demand for the particular product.
Another benefit of Retweeting is getting all that popularity that your ... Continue Reading →
The right image or photograph can bring an otherwise average blog post, inforgraphic, or presentation to life. But finding images that are simultaneously beautiful, affordable, and easy to license can be a back-breaking task.
Below are some of the best websites for finding royalty-free or creative commons stock images and photos that are cheap or free to license.
Fotolia has 28,322,693 stock ... Continue Reading →
There are not enough great examples of websites that convert well. How would you like to be a conversions leader?
Whether referred to as usability, user experience, persuasive architecture, persuasive design, conversions design, customer experience design, searchability, or findability, the unifying factor behind high website conversion rates is the human to human connection. Without it, your website will struggle to meet your ... Continue Reading →
When marketers think of SEO, they often misunderstand its relationship with B2B companies. Typically, SEO is associated with B2C organizations, since customer acquisition is focused on a positive brand user experience. It’s easy to forget, though, that marketing to other businesses still involves marketing to people and building relationships. The reality is that 67 percent of the B2B buyer’s journey is completed ... Continue Reading →
Pinterest has been grabbing the attention of your customers since it first launched in March 2010. Since that time, its growth has continued, reaching 70 million users in July 2013. This visual discovery tool is a force to be reckoned with, and your customers are the ones using this site. This begs the question: Is your business pinning to Pinterest?
Pinterest has been utilized ... Continue Reading →