Month: June 2015
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How To Optimize Your Website Without Link-Building
If you work in the search engine optimization sector, you’ve probably heard too many times that ‘link-building is dead’. Well, yes and no. Yes, because links alone won’t get you far these days. Search engines are constantly updating their algorithm; weeding out unnatural links or penalizing sites with spammy content. In fact, Google’s recent Phantom […]
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How To Target Your Ideal Buyer in 6 Steps
When you’re trying to reach a particular audience, your success depends on how thoroughly you’re able to target them. It also depends on your market positioning and segmentation, but to achieve both of those you need, first and foremost, to know who your ideal buyer is – and how to reach him (or her). These […]