Content Marketing vs Content Strategy

content management

At the risk of getting Inside Baseball on you, I want to call out something first brought to my attention in the most recent episode of “PNR: This Old Marketing.” That something is a debate by the show’s hosts Joe Pulizzi and Robert Rose over the meanings of “content marketing” vs. “content strategy,” inspired by the use of these terms in a new free online class from Northwestern University on content ...

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5 Vital Things You’re Not Sharing on Social Media

vital social sharing

When clients come to me with reputation management problems, one of the first steps I take involves shutting down and cleaning up their social media sites. Striking negative comments and obliterating embarrassing photographs is Job 1, when it comes to limiting the damage a client might face.

But when the dust has cleared, these clients need to go online and fight back, and often, they have no idea what they should ...

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