Month: February 2014
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5 Essential Ways to Attract Customers to Your Online Store
No matter if you already have your online store for some time or you are just starting your adventure with ecommerce – you won’t succeed unless you can attract clients to your e-business. Of course, that sounds like it is easier said than done – acquiring users for an online store may be really difficult […]
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Email Marketing That Works
Email marketing can be a highly beneficial arm of your digital marketing campaign, but there is absolutely no point in sending out a promotional email each week or month if your recipients are pinging it straight to the spam folder or trash before even opening it. So how do you create emails that grab (and […]
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Content Marketing vs Content Strategy
At the risk of getting Inside Baseball on you, I want to call out something first brought to my attention in the most recent episode of “PNR: This Old Marketing.” That something is a debate by the show’s hosts Joe Pulizzi and Robert Rose over the meanings of “content marketing” vs. “content strategy,” inspired by […]