7 Common SEO Mistakes to Avoid

search engine optimizationAre you battling the latest Google Panda update? Do you find yourself trying new SEO strategies to try and improve your website ranking to no avail? There are a number of common SEO mistakes people make if they do not stay informed with the latest updates, and do not work on creating a quality site. Small business owners want to focus on improving different areas to prevent problems from occurring. ...

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3 Essential Content Promotion Tips to Get Your Content Seen

content is kingWe all know the mantra, “Content is King”. It’s been drummed into our subconscious.

If we just focus on creating great content, online traffic will stampede to our virtual doors. Right?

While creating engaging and informative content is definitely important, it is only part of the equation.

If you want to reap the maximum benefits from that content, you need to know how to promote it.

Too often content promotion gets overlooked by marketers, ...

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5 Major SEO Mistakes You Should Avoid

seo tipsBefore I start telling you about these SEO mistakes, let’s take a look on what has happened in SEO world in recent months:-

  • On October 17, 2014 Google rolled out Penguin 3.0 (The algorithm penalizing websites with spam backlinks)
  • On September 23, 2014 Google refreshed Panda 4.0 (The algorithm penalizing websites with spam & low quality content)

Google is regularly warning webmasters and website owner that ...

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Is Viral Content Always Successful Content?

viral-contentIt’s an incredibly exciting thing to see something you’ve created go viral. It means people find it so important that they’re sharing it with anyone who’ll listen.

It means you’ll be enjoying an unprecedented influx of traffic, and that both your name and the brand you represent will be – if only for a brief moment – known across the web.

Is that always a good thing, though?

Maybe not. What happens if you go ...

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7 Things All Great Brands Have In Common

internet marketingA business’s brand is the way people perceive that business – in essence your brand is your business. Brands and perceptions of brands are created in a number of manners – from your messaging on social media, to your website design and content.

A holistic approach is a winning approach when it comes to branding, however not all businesses succeed in accomplishing this all-inclusive methodology. Branding that doesn’t match internal and external ...

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Why Blog? Not Just Because Your SEO Tells You To

blogging tipsIf you are a small business owner, you should really consider blogging. Why blog? Well before you groan, throw your hands over your face, and tell me you really don’t like to write, don’t have time to write, or any other excuse, just listen to why.

Here are nine really good reasons why you should blog.

 
 

FIRST, blogs increase the chance that you’ll show ...

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Why You Should Avoid Numbers in Your URL

SEO-webnameWhile linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have top 500 playlists and AFI will always publish top 100 movies lists.

 
 
However, as a responsible publisher, marketer, and SEO with an ...

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7 Proven Strategies to Drive More Traffic to Your Website

targeted trafficThe first thing to do when you launch a new blog is to produce content. You’ve been told that ‘content is king’ and as long as you produce ‘excellent pieces of content’ traffic will come. Well, sorry, but attracting traffic is not that straightforward.

A lack of traffic is one of the most common challenges in online marketing. Even when you ...

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