Year: 2013

  • Make Your Website Look Official With Its Own Custom Favicon

    A favicon is the little custom icon that appears in the browser tab just to the left of the page’s title. It is most often just the logo for a website shrunk down to 16 X 16 pixels. Below is an example of a site that has a favicon and one that does not. When […]

  • 10 Social Media Tips to Increase Your YouTube Presence.

    YouTube is one of the most powerful social networks in the world. The platform allows you to share your ideas through video and interact with a potentially enormous audience. But simply posting a video on YouTube does not guarantee an audience. It’s extremely important for YouTube content creators to leverage other social platforms like Facebook […]

  • Expanding Your PPC Beyond AdWords.

    Every now and then a company will come to me wanting to start doing some PPC for their business. Most of these businesses are small and usually relatively new, thus they have limited budget and are targeting smaller niche areas in their target market. The obvious starting point is Google AdWords. Google has nearly 70% […]

  • The 5 Step Process To Great Keyword Research.

    Attracting new visitors to your website begins with some words being typed into a search box. Identifying the right search terms for your SEO efforts is the most important thing that you can do to ensure that you have success on the search engines. Without the right search terms, the rest of your SEO efforts […]

  • 5 Ideas for Putting the Soul Back into Your Content.

    If you’re a writer or content creator for long enough, you’ll eventually reach a point where everything you do becomes a routine. You develop the habit of writing 1000 words a day and stick to it like your life depends on it. You keep perfect and polishing your work until it inevitably loses that thing […]

  • On-Page Vs Off-Page SEO.

    A big part of every client relationship we have at Pan Galactic centers around education. Search Engine Optimization is intangible, highly technical, and just downright confusing to many people. Our 101 posts are a response to this situation. Whenever we get enough questions coming through the door on a topic, out comes a blog post! […]

  • Mining Your Social Networks for Content Marketing Ideas.

    Content marketing is undoubtedly a great way to promote your website, but the problem is that it’s – well – hard! Creating compelling content that engages your readers isn’t as simple as pressing a button or running an automated link building tool (of course, the things that are effective usually require more effort to complete!). […]

  • Top 10 Advantages Of Contextual Link Building.

    What is contextual link building? Contextual link building is the process whereby you include a link to a relevant site within the body of the text you are writing. Google and other search engines note the presence of such links and use them to rank your site or page. Pages with contextual links will rank […]

  • Using the Right Data To Fuel Your Paid Advertising.

    Paid advertising is becoming more and more advanced in terms of targeting capabilities, and this trend will continue to occur for the foreseeable future. How, you ask? One example includes Google’s Enhanced Campaigns, which allow users to bid higher or lower based on country, state, DMA, city, or even the zip code level, day of […]

  • Long awaited service for bloggers of all levels launching April 22nd, 2013

    1. DO YOU NEED A GREAT BLOG? We are about to launch a new website called Blogican.com with services that a lot of people wanted forever. Do you have a great idea for a blog, but don’t have time or skills to creat one, so it looks top notch? Or, may be, you need to […]