When it comes to internet marketing, one of the things you should think about is PPC marketing. This is a great way to get your website seen and visited more often. The issue that many people have is that the cost of PPC marketing can add up quickly. This is why it is helpful to know how you can cut costs on your PPC marketing campaigns. Knowing this, will help you to get the results you are looking for without having to spend a ton of money on marketing for your business.
Long Tail Keywords vs. Short Tail Keywords
The first thing that you should know is that there is a significant price difference between long tail and short tail keywords. Short tail keywords are one or two word strings that are very common. Due to how common they are, they will often cost you more because more people are bidding on them. This is often what many businesses go with because they feel that it will get them even more traffic to their website.
To reduce costs, the best thing to do is go for long tail keywords. When you are planning this, it is best to go with keyword phrases that are best suited for your webpage. You will find that the longer the keyword is, the less it will cost you. This is the ideal way to use PPC marketing on a tight budget.
Be More Specific
Another thing to think about is going with a keyword phrase that is more specific. For instance, if you sell comic books, rather than going with the phrase “golden age comic books sale” you may want to go with “Batman #38 golden age comic book.” This means that the person who selects this will be looking for exactly what you have to offer. While this may seem like a lot of extra work, in the end it can really pay off. When your results are more specific, you will know that the searcher is looking for just what you have to offer. This is will help not only keep your costs low, but will help to drive the traffic you are looking for instead of just generic customers. This is also known as going for terms in the bottom of the search funnel. Meaning, customers that know exactly what they want and are looking to purchase during their online search session rather than simply doing research.
Do Not be Afraid of Marketing Companies
Do not overlook the power of a PPC marketing agency or marketing consultant to help you with your marketing needs. A common misconception is that they cost a ton of money. The truth is that they have many different plans that can help you to accomplish your goals. You can sit down and explain what you are looking for and the budget you have and they will be able to help you find something that will work with that.
There are many benefits that they can offer you. For one, they are experts in the field and will often be able to do a better job than someone who is not an expert. Along with this, you will be able to increase productivity. When you outsource your marketing to a marketing company or consultant, you will not need to have people in the office handling this, which can help them to put their talents to use in other areas. It is also important to note that the company will be able to offer other marketing services you may need, such as blogging, press releases, social media management and so much more.
When you talk with a marketing company, you will find that they will give you an assessment. This will look at what you are currently doing for marketing and look at the effectiveness as well. They will also need to know or help you develop your goals and mission for your business online. They will then compare this to other companies in the same or similar industries that they have helped. This will allow them to come up with an internet marketing plan that will help you to be as effective as possible. You may be surprised at how much they can do for you within your budget.
Internet marketing does not have to zap all your resources. Rather, you should know that there are many things that can be done that will not require much investment. The best thing you can do is to talk with a marketing specialist or consultant. They will be able to help you get the marketing plan you need and will put it into action for you to increase your sales and growth of your business.
Author: Jeff Shjarback