Month: November 2012

  • 5 Ways to Improve B2B SEO Conversion Rates and Benchmarking Data.

    How do you define conversion? How do you use benchmark data? For this article, I want to look deeper into the improvement of conversion rates for the B2B website. The two questions above are starting points. Here are five recommendations for B2B search engine marketers who seek to improve conversion rates and leverage benchmark data. […]

  • What Content Is Not: Seeing Content Through New Media Eyes.

    Content is the single most important element of online branding and marketing. Content is the voice with which a business communicates. It’s content that speaks to the unique value propositions of a business’s offerings. It’s content that tells a brand’s story. It’s through story that an audience recognizes deep personal relatability. With all that content […]

  • On-Page Optimization for Ecommerce Websites.

    On-Page optimization is one of the important factors for websites to rank in search engines. In this blog I want to cover for eCommerce portal, and what you need to do if you have an eCommerce websites. All the basic On-Page SEO steps are same, having unique descriptive Title & Meta tags and content on […]

  • 7 Business Models for Monetizing Digital Content

    In our latest webinar Monetizing Content in a World of Digital Disruption I covered a number of examples from across industries of innovative ways to get paid for digital products and content. While I encourage you to check out the replay for all the juicy details, this post recaps the various business models represented by […]

  • 2 Simple ways to reduce spam complaints.

    By just implementing a few small things we have seen complaints reduce to as much as 1/10th of what they were. First, I would just like to explain why people are reporting spam. Every major email service (gmail, hotmail, yahoo, etc) has made the spam button so prevalent that a lot of people use it […]

  • 7 Tips for Killer Online Customer Reviews.

    Chances are you’re not the only retailer in your industry. And your business is being judged alongside other online businesses by potential customers and search engines. Getting great customer reviews on Google+ Local, Yelp and other review services can give your company a huge advantage. Why are online customer reviews so important? 70% of consumers […]