5 Ways to Improve B2B SEO Conversion Rates and Benchmarking Data.


Email marketing

How do you define conversion?

How do you use benchmark data?

For this article, I want to look deeper into the improvement of conversion rates for the B2B website. The two questions above are starting points.

Here are five recommendations for B2B search engine ...

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What Content Is Not: Seeing Content Through New Media Eyes.


University Invention and Patent Services - Marketing Services

Content is the single most important element of online branding and marketing. Content is the voice with which a business communicates.

It’s content that speaks to the unique value propositions of a business’s offerings. It’s content ...

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On-Page Optimization for Ecommerce Websites.


MARKETING TERMINOLOGY - Executive English Coaching Blog

On-Page optimization is one of the important factors for websites to rank in search engines. In this blog I want to cover for eCommerce portal, and what you need to do if you have an eCommerce ...

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7 Business Models for Monetizing Digital Content


The Marketing Mix

In our latest webinar Monetizing Content in a World of Digital Disruption I covered a number of examples from across industries of innovative ways to get paid for digital products and content.

While I encourage you to check out the replay ...

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2 Simple ways to reduce spam complaints.


reduce spam

By just implementing a few small things we have seen complaints reduce to as much as 1/10th of what they were.

First, I would just like to explain why people are reporting spam.

Every major email service (gmail, hotmail, yahoo, etc) has ...

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7 Tips for Killer Online Customer Reviews.


The only functions of a business are marketing and innovation. All ...

Chances are you’re not the only retailer in your industry. And your business is being judged alongside other online businesses by potential customers and search engines. Getting great customer reviews on ...

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