Month: September 2012

  • Managing Product Pages for SEO.

    One of the unique SEO problems that e-commerce websites face is that their products can be constantly changing. This means that new product pages are being added, content is being tweaked and discontinued or out of stock product pages are being taken down. This kind of product page turnover can actually hinder your SEO in […]

  • 5 Ways to Attract Links in Boring Niches.

    Bringing readers to a website that focuses on a niche only loved by its narrow band of strict adherents can be an almost insurmountable task given the limited audience and likely robust competition from other websites. Leading to pages upon pages of well-written but unread web content, a boring niche can make plugging ahead and […]

  • No New Keywords Means No New Organic Visitors.

    I was talking with a prospective client once about their priority keywords and our conversation went something like this, Client – “We want to rank number one in Google for widgets.” Me – “I think that’s a good long term goal, but “widgets” is extremely competitive and there are some big players in your niche […]

  • Are You Missing out on Great Keyword Ideas?

    Why would you pay for a keyword research tool when you can get keywords for free? It’s a reasonable question, when you can easily get free keywords from Google. Many professional SEOs would argue the case for using only Google’s free AdWords tool in their work. I strongly disagree. Sure, you might save a few […]

  • Online Marketing for a Start Up.

    How small businesses can do online marketing on a small budget… Online marketing should be for everyone and even if you can’t afford to outsource to a large agency there are still ways of making online marketing affordable for small business. Tools One of the most costly aspects of SEO for small business is the […]

  • Great Tips for Article Marketing.

    When it comes time for website promotion, article marketing is by far one of the most successful tools you can use. However, for article marketing to work, the articles you write have to sell. As you will discover, there are a number of ways to do this, one being the resource box. By creating a […]

  • How to Coordinate SEO and PPC Campaigns.

    Today’s post is from Eric Lander (@ericlanderseo), an SEO consultant who has worked in the industry since 2001. In his current roles as Senior Manager of SEO at D50 Media and Organic Search Strategist at How’s Your Pony?, Eric crafts strategic optimization plans and advises clients on how to increase their SEO rankings in Google […]

  • How many pages are on your Web site?

    Now, those of you running small Web sites may be snickering at this point–you know how many pages you have, for Pete’s sake. And if you forget, well, you know how to count. Many medium-to-large Web sites, however, can’t pin down exactly how many pages they have. They need to use some method of estimating […]

  • Email Marketing for Affiliates.

    In this post I discuss the process of building an email list for affiliate marketing purposes and how to do this the right way. There are a number of very convincing reasons to build an email list in a niche market, the main reasons I’ve listed below. I also realize that not all niches markets […]